Dear Friend,

This is it. Our December 4X Match Challenge ends at midnight tonight and it's urgent that we hear from you before the deadline. This is your LAST CHANCE to make your first gift that can have 4X the impact on the fight to end Alzheimer's.

Donate Now

I really hope we hear from you within the next few hours. I don't know if we can reach our $50,000 goal by midnight without you. When I think about the millions of people impacted by Alzheimer's or another dementia who need the care and support and treatment this funding will help provide, I know we can't afford to miss out on this chance.

We are so grateful for this quadruple match, made possible by our generous donor Larry Games. He has pledged to quadruple-match every gift — up to $50,000 — in support of the Alzheimer's Association's Care and Support Innovation Fund. This means when you give before midnight, your gift can go 4X as far in advancing research initiatives for potential treatment options and a cure, as well as helping to provide enhanced care and support in 2025.

MAKE 4X THE IMPACT >>

If you've been waiting for the right moment to make your first gift to the fight against Alzheimer's, this is it. Your gift can make 4X the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Please make your year-end gift by midnight tonight, while it can still go 4X as far to help provide care and support now, as well as advance the potential treatment options of tomorrow. As always, I thank you.

With deep appreciation,
Michael Reich
Chief Marketing Officer

---------- Forwarded message ----------
From: Michael Reich, Alzheimer's Association
Sent: Thursday, December 27, 2024
To: You
Subject: ⏰ Last day for your gift to be matched 4X.
Help advance critical research and provide care and support.
Alzheimer's Association DONATE NOW
FINAL DAY: 4X MATCH CHALLENGE
Your gift can be matched an amazing 4X to advance research and help provide care and support.
December 4X Match Challenge
The countdown clock may not reflect your timezone, but the deadline for the match is midnight, local time, December 27.
GIVE NOW >>
Dear Friend,

Today, your gift may mean the difference between meeting our December 4X Match Challenge and making 4X the impact in our fight against Alzheimer's disease — or not.

This extraordinary opportunity is brought to us by Larry Games, who has pledged to match every gift received 4X — up to $50,000 — in support of the Alzheimer's Association's Care and Support Innovation Fund. Your first gift today can have QUADRUPLE the impact on helping to provide care and support and advancing critical research.

Donate Now

Though we have made progress — for loved ones impacted by Alzheimer’s, time is of the essence. The U.S. Food and Drug Administration has approved another treatment that could meaningfully change the course of the disease for some people living with early Alzheimer's. But our work is far from done. We will not rest until everyone living with dementia of any kind — at any stage — can get the treatment, care and support they need and deserve.

We're almost out of time, friend. Our December 4X Match Challenge ends tonight at MIDNIGHT. This is a critical moment where your contribution can make all the difference in furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

We need you — and we need your support today. If we don't meet our goal by midnight tonight, we risk missing out on urgently needed resources that enable us to provide quality care and support as well as drive research forward to discover new treatments and, one day, a cure.

Please rush your gift now while it can still have 4X the impact.
$16 CAN BECOME $64 >>
$30 CAN BECOME $120 >>
$50 CAN BECOME $200 >>
MATCH MY GIFT 4X NOW >>

As a committed member of our community, I know how much you care for the nearly 7 million people in the United States whose memories, independence and lives are being stolen by Alzheimer's and their more than 11 million caregivers. I can't thank you enough for what you do everyday in the fight to end Alzheimer's.

With only hours left to make a year-end gift that can be quadrupled in impact, I'm urging you to respond with your first gift right now. Together, we can deliver so much help and hope for every single person affected by this cruel disease through resources like:
  • Free 24/7 Helpline (800.272.3900) offers free, confidential support and information to people living with the disease, caregivers, families and the public.
  • ALZNavigator is an online tool that provides a customized action plan with information, educational programs and local resources for people living with dementia and their caregivers.
  • ALZ Connected® is a free online community designed for people living with dementia and those who care for them.
  • Community Resource Finder provides information on programs and events, care at home, community services, housing options and medical services.
MATCH MY YEAR-END GIFT 4X TODAY >>

It's unusual to have such a powerful 4X matching gift opportunity — so please give before midnight while your donation, which may be tax-deductible, can be quadrupled in impact.

With hope for the holidays,

Michael Reich
Chief Marketing Officer
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P.S. You have just a few hours left. Don't wait one minute longer to make your first gift, while it can still be QUADRUPLE matched to help us fight Alzheimer's today and in the year to come. Thank you for understanding the urgency of this request.

DONATE NOW >>



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Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2024 Alzheimer's Association. All rights reserved.
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