Zyn rewards program follows Big Tobacco’s marketing playbook

Amid a dramatic increase in popularity, surging sales, and social media buzz, the flavored oral nicotine pouch brand Zyn is now enticing users with a rewards program that allows them to score freebies using points earned by purchasing their nicotine products. Customers can scan Zyn cans to collect points, which can be exchanged for high-tech gifts such as Amazon gift cards, iPads, and Dyson AirWraps. However, users may not realize that Zyn – which is owned by Philip Morris International – is pulling from the same playbook that tobacco companies have used to addict people for nearly a century.

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Across all 50 states, the same 5 disparities in cigarette smoking persist

Across the country, data show a consistent pattern of disparities in cigarette smoking, highlighting the relationship between tobacco use and various socioeconomic and health factors. While smoking prevalence can vary widely in different parts of the country – 12 Midwestern and Southern states have 50% higher smoking prevalence – the same demographic factors influence disparities regardless of location. These five socioeconomic and health factors must be addressed to help all Americans enjoy healthy lives free from nicotine addiction.

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