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Afternoon Edition

December 19, 2024

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This weekend brings us the first home games in College Football Playoff history. However, host schools won’t have quite the same home field advantage as they normally would. We explain the CFP’s efforts to balance fairness with fan fervor, and the effect their rules could have on Friday’s and Saturday’s games.

— David Rumsey [[link removed]] and Eric Fisher [[link removed]]

A Different Kind of Home Field Advantage: CFP Rules Shaping Games [[link removed]]

The Columbus Dispatch

Notre Dame, Penn State, Texas, and Ohio State are preparing to host the first home games in College Football Playoff history [[link removed]] this weekend, but things won’t look exactly the same on campus as they do any given Saturday for those four schools.

While the higher-seeded teams in Friday’s and Saturday’s games have a home field advantage over their road opponents, they won’t cash in as much as they normally do, and visiting teams won’t be quite as unwelcome.

That’s because the CFP is organizing the games, creating some unique circumstances:

Ticket sales revenue goes to the CFP. Schools keep parking and concessions sales. Opposing schools are allotted 3,500 tickets (including seats for band members), far fewer than the typical 50-50 split during conference championship and bowl games. Away teams have the option for a hype video during introductions. Home team staff will operate the P.A. system and music, but the script is largely controlled by the CFP.

The Playoff action will kick off Friday night when Indiana will play in-state rival Notre Dame. On Saturday night, SMU will visit Penn State, Clemson will go to Texas, and the nightcap will feature Tennessee at Ohio State.

Back to School

For the games at Notre Dame, Penn State, and Ohio State, weather forecasts call for subfreezing temperatures at kickoff—but no snow at this point. That will be a stark contrast to the sunny sky and warm weather expected in Austin, which could be more than 60 degrees at kickoff.

The on-campus CFP games created high demand for hotels and housing rentals [[link removed]] in home markets, particularly South Bend, Ind., and State College, Pa. Those smaller cities each have roughly 100,000 residents, compared to the nearly one million each in Columbus and Austin.

Mavericks CEO Hire Makes Adelsons’ Arena Ambitions Clear [[link removed]]

Jerome Miron-Imagn Images

The seriousness of the Mavericks’ intentions to build a new arena and casino in the Dallas area has been laid bare with the team’s hire of legendary basketball executive Rick Welts as CEO.

The Mavericks, now led by governor Patrick Dumont following a deal roughly a year ago with Mark Cuban [[link removed]] to buy a controlling interest in the team, brought Welts out of more than three years of retirement to lead both team operations and the efforts to develop a new arena and casino complex. Welts will succeed the outgoing Cynt Marshall.

Named to the Basketball Hall of Fame in 2018, Welts built a 46-year career in basketball that ended as president and COO of the Warriors, where he won three NBA championships and oversaw the development of the $1.4 billion, industry-leading Chase Center in San Francisco. But he also had meaningful stints with the Suns and WNBA’s Mercury, the NBA league office, and the Seattle SuperSonics, winning another NBA title and three more championships in the WNBA and NBA G League.

Having turned the Warriors into an industry colossus and also having helped found the WNBA and acting as a key force in the “Dream Team” marketing for the 1992 U.S. Olympic men’s basketball squad, the 71-year-old Welts had nothing left to prove in the sport. But the large-scale opportunity inherent in the Mavericks’ real estate project—as well as with a team that reached the 2024 NBA Finals—formed an irresistible lure for Welts.

“Part of the vision that Patrick shared with me is this belief that our basketball and business operations, working hand in glove together, really can maximize the opportunity that this team has,” Welts said.

“There’s no reason this team shouldn’t stand toe-to-toe with any franchise in sports. We have everything here,” he said.

Land Matters

Soon after the Adelson and Dumont families who control the Sands Corp. completed their deal to acquire majority control of the Mavericks, two companies connected to those entities acquired two prime real estate parcels in the Dallas area [[link removed]]. One is downtown, while the other is in suburban Irving, closer to Dallas Fort Worth International Airport.

Exact plans for either property are still being formulated, but Dumont and other team leaders have made no secret of their desire to build the arena-casino complex. A key part of that effort will rely on Texas legalizing sports betting, which has yet to happen and is proving to be a continually thorny issue in state politics there. Texas lawmakers meet in alternating years and will be back in session in 2025.

But even if that legalization is delayed, Dumont reiterated the firm desire to have a new facility. The Mavericks’ current lease for the American Airlines Center expires in July 2031 and will be honored, but future options are already being considered.

“Our goal is to build the best facility possible for the Dallas Mavericks, to be state-of-the-art, world-class, and something that really defines what NBA basketball can present,” Dumont said. “We have the capability to do it … and building is a very, very cool thing. Very exciting. To do ground development is very special, and to have the opportunity to do something transformational doesn’t come along very often.”

SPONSORED BY CISCO

From Defense to Digital: New Career Paths

For retired NFL linebacker Josh Carraway and Air Force veteran Janette Suarez, Cisco’s Networking Academy [[link removed]] provides the answer to new challenges after their first career ends.

By teaching IT and cybersecurity skills, the program helps former athletes and veterans leverage their unique traits for a second career. From securing Super Bowl networks to guiding others into tech, Carraway and Suarez are proving the transition is possible—and impactful.

Discover how Cisco and the NFL are rewriting the playbook for what’s next.

Read the full article. [[link removed]]

Historic Army-Navy Game Up 31%, Sets TV Ratings Record [[link removed]]

Danny Wild-Imagn Images

The time-tested axiom of “winning sells” was proved once again as a historically strong Army-Navy college football game [[link removed]] delivered historic ratings.

The Dec. 14 clash, pitting an 11–1 and nationally ranked Army team against 8–3 Navy, produced an average viewership of 9.4 million [[link removed]] on CBS—representing the highest figure for the game since at least 1990. “America’s Game,” won by Navy 31–13, elevated strongly from a television audience average of about seven million over the past decade—and also beat a prior record of 8.45 million set in 1992.

There are some existing attributes aiding the annual Army-Navy game, including a mid-December schedule slot largely to itself between other conference title games and most bowl games, as well as the pageantry connected to the academies’ pathway to future military service. But the surprising on-field success of both teams this year clearly helped draw in additional casual fans.

That draw of 9.4 million, a 31% boost from a year ago, easily beats out a slew of major events in pro sports over the past year, including a historically strong Game 7 of the Stanley Cup Final [[link removed]] last June and MLB’s 2024 All-Star Game that averaged 7.44 million.

Army is now scheduled to play in the Dec. 28 Independence Bowl in Shreveport, La., with its opponent recently changed from Marshall to a 5–7 Louisiana Tech team due to mass departures to the transfer portal [[link removed]] for the Thundering Herd. Navy, meanwhile, will face Oklahoma in the Dec. 27 Armed Forces Bowl.

EVENT

Front Office Sports and Excel Sports Management are partnering to gather the biggest names in sports, entertainment, and media for an unforgettable day out on the golf course ahead of the Big Game.

Learn more [[link removed]] about partnership opportunities or how to get involved with The Breakfast Ball—an ultra-high-end Celebrity Pro-Am golf tournament that will be a can’t-miss event for companies and brands looking to entertain in the lead-up to the game.

LOUD AND CLEAR Next Man Up

Dale Zanine-Imagn Images

“You still get ready—‘one play away’ kind of a thing.”

—Kirk Cousins, on being the Falcons’ backup quarterback after getting benched for rookie Michael Penix Jr. “It’s pro football, and there’s a standard that I have for myself, that the team has for me, that, unfortunately, I wasn’t playing up to that standard consistently enough,” Cousins said in his first comments since Atlanta’s decision [[link removed]] was announced Monday night.

Cousins is in the first season of a four-year, $180 million contract that includes $100 million of guaranteed money. Cutting Cousins after this season would saddle the Falcons with a $65 million dead-cap hit [[link removed]], while finding a willing trade partner could lower that to $37.5 million.

STATUS REPORT Three Up, One Push

Kyle Terada-Imagn Images

NBA Cup ⬆⬇ Tuesday night’s final [[link removed]], which saw the Bucks beat the Thunder 97–81, averaged 2.99 million viewers on ABC, per its Nielsen rating. That is down 35% from last year’s Pacers-Lakers final [[link removed]] (4.58 million viewers), according to Sports Media Watch. However, that is still the second-largest TV audience of the NBA season, behind 3.01 million for the Knicks-Celtics game on opening night.

Arrowhead Stadium ⬆ The NFL venue will host next season’s Cincinnati-Nebraska matchup on Aug. 28. The schools originally had a home-and-home agreement, but the first matchup scheduled in 2020 was canceled. This season, Arrowhead hosted some Kansas home games [[link removed]] as the Jayhawks continue to renovate their stadium in Lawrence.

SEC ⬆ Netflix announced the production of a season-long series following the conference’s football teams in 2024. There will be eight 45-minute episodes. A release date is yet to be revealed.

Everton ⬆ U.S. billionaire Dan Friedkin has completed his takeover of the Premier League club [[link removed]], following a monthslong saga that at one point looked like it would not work out [[link removed]]. The Friedkin Group is acquiring the 94.1% majority share of Everton held by Farhad Moshiri.

SPONSORED BY VERIZON

A Blueprint for Modern Venues

The digital age demands connectivity that keeps up with fans’ expectations. In our latest white paper [[link removed]], The Connectivity Blueprint, we explore how Verizon and HPE Aruba Networking are transforming live events with cutting-edge solutions. From seamless Wi-Fi and cellular integration to real-time data analytics and personalized experiences, this partnership is setting new standards for fan engagement, venue operations, and revenue growth.

Discover [[link removed]] how this game-changing collaboration is powering the next era of sports and entertainment experiences.

Read the full white paper. [[link removed]]

Conversation Starters Kirk Herbstreit is doing some major globetrotting this weekend around a flexed Thursday Night Football matchup and the first round of the College Football Playoff. Check out [[link removed]] his travel plans. Chiefs quarterback Patrick Mahomes gave his offensive linemen a large holiday gift package. Take a look [[link removed]] at what the big men received. Participants in Pat McAfee’s kicking contest on ESPN’s College GameDay this season have won $650,000 in cash prizes [[link removed]] by converting 33-yard field goals. Editors’ Picks Diego Pavia Can Play Next Year After Ruling That Could Shake NCAA [[link removed]]by Amanda Christovich [[link removed]]Pavia is set to rejoin Vanderbilt—given an “appropriate NIL package.” Carmelo Anthony in Play for NBC, Amazon NBA Analyst Jobs [[link removed]]by Michael McCarthy [[link removed]]The 10-time All-Star is discussing studio roles as well as game analyst jobs. Doug Gottlieb on Awful Week: ‘I Have a Unique Ability to Tick People Off’ [[link removed]]by Michael McCarthy [[link removed]] and Dennis Young [[link removed]]Gottlieb got roasted on X, lost to a D-II school, and missed his radio show. Advertise [[link removed]] Awards [[link removed]] Learning [[link removed]] Events [[link removed]] Video [[link removed]] Podcast [[link removed]] Written by David Rumsey [[link removed]], Eric Fisher [[link removed]] Edited by Matthew Tabeek [[link removed]], Or Moyal [[link removed]], Catherine Chen [[link removed]]

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