|
Cheyenne, December 18, 2024 -
Earlier this month USDA Secretary, Tom Vilsack appointed Gillette native, Gwen Geis to a second term on the Cattlemen's Beef Promotion and Research Board (also known as the Cattlemen's Beef Board or CBB).
The CBB is responsible for overseeing the collection of the Beef Checkoff. The CBB consists of 101 members, including domestic beef, dairy and veal producers, as well as importers of beef and beef products. Members are individually nominated by certified nominating organizations and appointed by the Secretary of Agriculture to serve a non-paid three-year term. CBB administers the collection of the $1-per-head Beef Checkoff on cattle sold in the U.S. and $1-per-head equivalent on imported cattle, beef and beef products. The Board is also responsible for approving the annual budget for its national Checkoff-funded programs.
Gwen and her husband, Gerry, own a cow-calf and range sheep operation near Gillette and both sets of Gwen's grandparents homesteaded in Campbell County. In addition to their ranching operation, Gwen and Jerry also operate an oilfield service business and are dealers of CowBoss liquid cow feed.
Promoting beef is very important to Gwen. She has been involved in the local CattleWomen organization since high school and held all the offices at the local and state levels. She is also the past president of the American National CattleWomen, a national nonprofit with nearly 1,000 members that has a 65-year history of uniting women in agriculture to focus on its core concepts of beef promotion, education, and legislation.
|
