Covid-19 is impacting our work but animals still need us

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URGENT APPEAL

COVID-19 is putting the future of our charity at risk and, crucially, our campaigns to free animals from suffering. I am appealing to you for help.

Can you give £20 to help us continue our work? ([link removed])

Dear John,

This is a difficult email to write to you. But I have to reach out. Freedom for Animals is facing an uncertain financial future which could force me and my team to make some difficult decisions.

Decisions that will impact on animals suffering in captivity.

I am hoping now, more than ever, that this email finds you safe and well. I hope you are supported through lockdown and have what you need. I know it isn’t easy and my heart goes out to you and your loved ones.

The Covid-19 pandemic is having a serious impact on our ability to raise funds now and in the coming months. But animals still need us.

I really need your help. I know you care deeply for animals. But now I am asking you to take action for them during this difficult time.

Please, would you make a urgent donation today, to keep us fighting through this global crisis? Please donate £10, £20 or even an incredibly generous £50 as soon as you can. ([link removed])

DONATE HERE: [link removed] ([link removed])

I have heard something worrying for our charity. Alongside donations from amazing people like you, we rely heavily on grants from Trusts and Foundations. I have found out that some of these organisations have paused their funding to charities. Many are redirecting funding to those providing frontline services, a decision I wholeheartedly agree with and understand. We must all help our communities in the best way we can at the moment.

However, this leaves us in a difficult situation with our funding so uncertain now.

On top of that, we and our volunteers have had to cancel plans to attend many community events in the coming months. Events which would have brought in vital funds through donations and through sales of our merchandise. Funds absolutely crucial for the campaigns we are fighting on a daily basis for animals.

We are making every effort to cut down expenses and adapt our work to the constraints of the lockdown but without your assistance, the financial impact could be severe.

Please know that our work for animals hasn't stopped. We are still fighting just as hard!

As you know right now we are fighting to save animals at a zoo called Borth Wild Animal Kingdom. This awful place already has the death of so many animals on its hands. Animals like Lillith the lynx who was shot dead after escaping the zoo.

With your help we have been lobbying for the zoo to be shut down and now, after months of campaigning, the local authority has stated it has ‘lost faith’ in the zoo. We are so close to winning this campaign and getting the other animals to safety, we just can’t stop now!

Please can you send an urgent gift to Freedom for Animals? ([link removed]) A donation today would help secure our campaigns during this uncertain time and make sure we can deliver our crucial plans for animals.
DONATE NOW ([link removed])

Over the next month, me and my team will be closely monitoring our fundraising income and making changes where we need to so we can keep going. But with funding looking so uncertain we don’t yet know how big, or how devastating, these changes will be.

That’s why I am turning to you. A fellow activist for animals. To help us get through this difficult time by giving whatever you can afford, to make sure we can keep fighting for animals now and in the future. ([link removed])

I promise to make your donation count. I commit to updating you on how we spend the funds raised as well as keeping you informed on what is happening as you help pull Freedom for Animals through this crisis. Because our charity and our campaigns belong to you. You are the one who makes our work possible and I hope now you can keep making it possible, far into the future.

Thank you for reading this. On behalf of the volunteers, staff and of course the animals we fight for, I wish you well. We all send our love and gratitude.

For the animals,

Nicola O’Brien
Campaigns Director

P.S. Because of COVID-19 we are facing financial uncertainty. Vital funds from grant funders and events are in jeopardy. This could wreck our campaigns for animals who we are still fighting for right NOW, through all this.

But with your help, the impact could be lessened and our work for animals can continue just as strong as ever. ([link removed]) And animals will have a future of freedom ahead of them.

Please help me and my team keep our campaigns going for animals, by making a donation of £10, £20 or even an extra special gift of £50 ASAP. Thank you.
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