Newly-crowned Heisman Trophy winner Travis Hunter has an interesting—and potentially very expensive—dilemma on his hands, as the two-way star from Colorado ends his collegiate career and enters the NFL Draft.

Hunter received college football’s most prestigious award Saturday night, edging runner-up Ashton Jeanty—who rushed for a staggering 2,497 yards at Boise State—by 214 points. It was the closest vote since 2009 when Alabama’s Mark Ingram II topped Stanford’s Toby Gerhart by just 28 points.

The Colorado star is the first player who starts on defense to win the Heisman since Michigan cornerback Charles Woodson in 1997. This season, Hunter played 1,443 snaps for the Buffaloes—more than 700 each on offense as a receiver and defense as a cornerback. He caught 92 passes for 1,152 yards and 14 touchdowns, while also grabbing four interceptions and 11 passes defended.

Hunter will play in Colorado’s Alamo Bowl matchup against BYU before turning his focus to the NFL Draft, where he is projected to be a top-five pick. While no one disputes Hunter’s talent, the big question for his professional prospects is: What position will he play?

Two-for-One Special?

Throughout his time in college, Hunter has said he wants to play both offense and defense in the NFL. However, the NFL’s longer season and more physical playing style will make that difficult. 

“I would prefer that he didn’t [play both],” Woodson told USA Today. “If I was an NFL team, having a guy as talented as him, I would play him on defense. But I would have some packages for him on offense.”

If Hunter does have to choose one over the other, there’s a big difference in what he could expect to earn that could be a major factor in his decision. 

In 2024, the average salary of the five highest-paid wide receivers is $32.2 million, with Vikings star Justin Jefferson topping the list at $35 million (all figures via Spotrac). That’s more than $10 million above the average salary of the five highest-paid cornerbacks, $21.89 million.

In fact, Texas wideout Nico Collins, who ranks 12th among receivers with a $24.25 million salary this season, will earn more than the highest-paid cornerback, Dolphins defender Jalen Ramsey, at $24.1 million.

The discrepancy for Hunter won’t come into play until his second pro contract, though. Under his rookie deal, Hunter’s pay will be determined by his draft selection, not position. The top pick in the 2025 draft is projected to sign a four-year, $42.2 million contract, while the fifth pick will make $35.43 million over the same time period.

Star Power

While Hunter can look forward to some big paychecks in the NFL, he’s already been cashing in. Since 2022, the star player has signed more than 20 NIL (name, image, and likeness) deals, according to On3. 

Last week, Hunter inked a deal with Adidas, adding to other big-name brand deals he already has with United Airlines, Celsius, and NerdWallet, among others.

In just the last 12 months, historic salary thresholds in Major League Baseball have moved from the impossible to the improbable to reality. So it now appears increasingly inevitable that MLB will have a $1 billion player in the sport—and perhaps somewhat soon. 

This past week saw the record-setting 15-year deal between the Mets and free-agent outfielder Juan Soto worth a whopping $765 million. The agreement beat by nearly 10% Shohei Ohtani’s 10-year, $700 million pact from just a year ago in total value, and at the time, that pact obliterated all prior records. In less than six years, the top end for a player contract has grown by nearly $340 million and about 80%, and it was only in 2012 when an entire MLB team garnered $1 billion on the open market. 

What’s more, Mets owner Steve Cohen has professed a clear acceptance of moving well beyond his comfort zone to acquire top talent—precisely the kind of mindset that an estimated net worth of more than $21 billion enables. Deferred payments embraced by many teams, particularly the Dodgers, also help with the rise in compensation. 

“If you want something amazing, it’s going to be uncomfortable. It’s never going to be comfortable,” Cohen said. “So I always stretch [financially].” 

As a result, chatter inside the game is quickly growing and a $1 billion player deal is poised to arrive in the not-too-distant future. Such talk is rising in the NBA, too, where top-end deals for basketball’s megastars are also growing at an accelerating rate. 

Who Can It Be Now?

As the parlor game begins over who and when gets MLB’s first $1 billion deal, there is perhaps a meaningful clue on the timing. Commissioner Rob Manfred is looking to fundamentally retool the league’s media strategy to have a broad batch of both national and local rights available in 2028 when current deals with ESPN, Fox, and TNT Sports expire. Once that is resolved, team owners will have better clarity on future revenues. 

By that point, MLB will also have gone through another round of labor negotiations with the MLB Players Association, and a clearer road map should also exist on the sport’s economic framework for at least the back end of this decade. Given the salary escalation just in the last year, though, some owners also may not want to wait on those developments—just as Cohen clearly didn’t in a deal with Soto stretching through 2039. 

On the player front, there is a growing crop of young stars not yet eligible for free agency that will almost certainly command big dollars once they do get the ability to select their next team, and perhaps could be the first to get a $1 billion contract. Among them are Reds shortstop Elly De La Cruz, Orioles shortstop Gunnar Henderson, and Blue Jays first baseman Vladimir Guerrero Jr. 

None of those players, however, had the career head start that Soto did, who reached the big leagues at 19 and became a free agent just days after his 26th birthday—earlier than nearly all other MLB players.