Soy ban in peril – we have to act! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

 
 

Aerial view of the lush Amazon rainforest, with a winding river cutting through the dense greenery under a cloudy sky.

John,

The landmark agreement responsible for protecting 500,000 acres of the Amazon each year is under serious threat.

Cargill and others agreed to stop buying soy grown in the Amazon over 20 years ago. Now they're trying to go back on their promise – and meeting in days!

Public campaigning won the Amazon soy ban and changed the fate of the world's most beloved rainforest. Now we can do it again, if we urgently mobilize members and affected communities to face down the industry before a vote to end the soy ban. Will you chip in to help make it happen?

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

Brazil is the largest grower and exporter of soy in the world! Before companies worked with activists and environmental groups to institute a ban on soy-related deforestation, they were systematically destroying the rainforest to plant this crop. Soy was once a major driver of deforestation in Brazil.

This agreement changed that. It drastically reduced deforestation and created a safe haven for the Amazon's precious ecosystem. 

But soy exporters want to make more money and they think the world isn't paying attention to a "loophole" they tabled at an upcoming routine meeting. And if this ban is ended or even weakened, it could open up 2.7 million acres of forest for soy production, accelerating deforestation, land grabbing and more. We have to prove them wrong!

A show of public support for the ban can ensure this vote fails, and give this incredibly effective soy ban another 20 years of life. Let's come together now to fund it, and other campaigns to save vital forests around the world.

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

Protecting the Amazon requires unprecedented cooperation from many industries and multiple national governments. The only way that happens is if there’s incredible, global public support. Our community has been a vital part of that movement for over a decade. We can’t stop now. Are you in?

Your donation will help power Ekō and our campaigns worldwide fighting for people and the planet.

Thanks for all that you do,
Emma and the Ekō team


More information:

Protection deal for Amazon rainforest in peril as big business turns up heat The Guardian, 03 December 2024

Pressure mounts against Amazon Soy Moratorium Valor International, 06 December 2024

Study shows Brazil's soy moratorium still needed to preserve Amazon Phys.org, 23 January 2015

 
 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

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