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As we wrap up an extraordinary year of impact, we not only celebrate the progress we’ve made but the stories that continue to inspire. The culmination was our record-breaking annual Public Service Award Dinner, where we honored Disney’s Bob Iger for his visionary leadership. We also recently welcomed 21 new leaders to our Board of Directors and launched new creative from several campaigns—to empower parents to support adolescent mental health, encourage teen adoption, and promote disaster preparedness in Asian American, Native Hawaiian and Pacific Islander communities. The year may be ending, but the work continues! |
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Celebrating Bob Iger’s Impact at a Record-Breaking Event
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This year’s Public Service Award Dinner was a powerful celebration of unity and purpose, bringing together leaders from media, marketing, advertising, technology and philanthropy to celebrate our impact, amplify powerful stories, and inspire progress. We raised a record-breaking $9.2 million to fuel our critical campaigns, while honoring Bob Iger of The Walt Disney Company with the Public Service Award for his corporate citizenship and decades of service. With inspiring leadership from our co-chairs Google’s Tara Walpert Levy and Disney’s Rita Ferro and powerful remarks from our co-hosts Angela Bassett and Lilly Singh, the evening was a true testament to the magic of collaboration and social impact. Relive the incredible night! |
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Meet the Ad Council’s Newest Board Members
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We are honored to welcome 21 accomplished leaders and senior executives in marketing, media and business to our Board of Directors. These exceptional individuals provide the insights, expertise and financial support needed to ensure our social impact campaigns are authentic, impactful and drive meaningful change. Get to know our newest members! |
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Listening Matters: How Parents Can Support Adolescent Mental Health
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New data shows that 55% of youth report mental health struggles, with teens often turning to their parents for support, but feeling misunderstood. In partnership with Pivotal, we launched new creative for our Sound It Out campaign to help parents and caregivers bridge the gap with their kids through active listening. Developed by McCann, “Listening is a Form of Love” highlights the power of simply being present, encouraging parents to create a safe space for connection and understanding. Get inspired by this deeply moving creative, watch today! |
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FEMA Partnership Drives Emergency Preparedness in AANHPI Communities
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Nearly two-thirds of Asian Americans and over half of Native Hawaiian and Pacific Islanders have yet to take steps to prepare for natural disasters, often due to a lack of culturally relevant resources. In partnership with FEMA, we launched new creative from our Ready campaign to empower AANHPI communities to have these critical conversations and plan for emergencies. “Inner Circles” highlights the importance of preparedness through culturally informed storytelling—showcasing family connections and simple steps to ensure readiness. Check out the creative! |
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Partnering to Close the Adoption Gap for Teens
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Teens make up 23% of children waiting to be adopted from foster care, yet only 12% ever find a permanent home. Together with the U.S. Department of Health and Human Services, Administration for Children and Families and AdoptUSKids, we’re partnering to create brighter futures for teens in foster care. Our latest creative, “The Rewards,” uses honest, emotional storytelling to highlight the mutual love and transformative impact of adoption, featuring real families and their powerful journeys. Watch the inspiring creative today and see how this campaign has helped more than one million kids find permanent homes out of foster care! |
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