Please join our $50K Holiday Match Challenge today with a gift that'll double for LGBTQ equality.
Allison has it right: by just existing, our community is winning. As we said during Pride — our existence is our resistance. But it's time we shut down hate for good, and you can help us by making a tax-deductible gift to our $50K Holiday Match.
This opportunity to supercharge progress in 2025 ends soon, so while you're finishing your holiday shopping, please consider adding LGBTQ equality to your list.
Thank you,
Kim Abuelhaj
Senior Director of Annual Giving
Double Down for LGBTQ Visibility and Equality
DOUBLE YOUR GIFT
Dear Friend,
Let's take a break from the news together. Right now, I want to talk to you about progress.
It may not feel like it, but you have pushed LGBTQ rights forward in 2024. Despite a loud and vicious minority, our community is louder (and fiercer) than ever, and our efforts are working. By merely existing, you are winning this fight.
So no, we're not going to let hateful misinformation and anti-LGBTQ policies dictate queer people's lives in 2025. Instead, we're gonna up the ante. Thanks to the Hernan Lopez Family Foundation, all gifts to GLAAD will now be matched up to $50,000!
That's double the support for LGBTQ equality, with 100% of your donation going directly to programs that expand queer visibility in every facet of our media landscape.
Make a tax-deductible gift by 12/31 and it'll double the impact on our vital programs.
DOUBLE YOUR GIFT
Your gift today will help us build on our progress and achieve even more in the year ahead. Through our recently launched ALERT Desk, we will monitor anti-LGBTQ hate and extremism across the country, empower journalists to cover these incidents with accuracy, and ensure the media doesn't let coverage of this hatred fall by the wayside. We will work to expand our Newsroom Briefings, training even more journalists, in both local and mainstream news, on how to accurately report on LGBTQ issues. And we will continue to change culture through the media by pushing for increased queer representation in television, films, videos, and more.
Right now, LGBTQ Americans face a paradox. Our population is growing, our stories are more visible, and our right to love freely is codified nationally. And yet, queer Americans face soaring levels of hate and extremism. We know why: it's easy for misinformation to spread when there's no one around to correct it, when it feeds off things you've been told to fear, and when elected officials are banking on this fear to win. This is why GLAAD's work to stop misinformation is so important — and why we need your help to provide the resources to continue fighting back.
We're shutting down misinformation about our community, ensuring LGBTQ issues are reported on accurately, and reclaiming the narrative with our own stories. But we need you by our side. Join our fight today with a gift that will double in impact.
Please send your tax-deductible gift now to join our $50K Match. Yes, there's a hell of a lot to lose next year. But there's so much more to gain by doubling down on our wins and our shared goal of creating a better future for our community.
Thank you,
Allison Hasser (she/her)
VP of Individual Giving
P.S. Like many of you, I feel hurt, unheard, and uncertain about our future. But we cannot— and will not — hide. We win by claiming our space, especially when they don't want us to. Please join GLAAD in our push for LGBTQ visibility and equality — send your most generous holiday gift now and it'll double.
DOUBLE YOUR GIFT
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