Three children play in a preschool classroom. A smiling teacher serves pretend food. Text on the image says Update from the Z. Smith Reynolds Foundation: A new brand and website for ZSR.

Greetings,


ZSR is excited to announce the launch of our new brand and website, reaffirming our commitment to partnering with the extraordinary people of North Carolina to create positive and sustained change.


We’re rooted in an almost 90-year history, but our new brand looks to the future.


Our vision is a just, inclusive and sustainable North Carolina, where people embrace our common humanity and work together to shape our collective future.


In ZSR’s new logo, different shapes combine to make unique letterforms, symbolizing that when diverse North Carolinians join together, we can build a better future for all.

Colorful shapes create the letters Z S and R

While ZSR’s grantmaking strategies and priorities haven’t changed, our new website makes them clearer with a streamlined structure and refreshed language.


We created the brand and website in collaboration with several ZSR grant partners, and we’re grateful for their guidance!


Over the next several weeks, we’ll share new tools and stories that highlight what our amazing grant partners are doing across North Carolina. You can follow along on LinkedIn, Facebook and Instagram.


Thanks to partners like you, we’re optimistic about our state’s future — a future we North Carolinians will build together.


All For NC,

Joy Vermillion Heinsohn, ZSR Executive Director

Virgil Smith, President of the ZSR Board