John, 

As Live Action’s Chief Operating Officer, I look back on 2024 with gratitude and look forward to 2025 with determination.

Thanks to the generosity of countless donors, Live Action has reached tens of millions in our mission to change hearts and save lives.

Here are some of the highlights:

• We’ve reached up to 40 million people per month with compelling pro-life content. 47% of surveyed followers said Live Action’s content has changed their position on abortion.
  
  
• We released a video series called “The Truth About Sex” to enlighten young minds about relationships, sex, and love, providing a powerful method of preventing abortion. The videos have reached nearly 20 million views so far.
  
  
• We also released the first round of “Face to Face” videos, which have attained over 44 million views so far. These videos uniquely brought together abortion survivors, former abortionists, former abortion facility workers, and mothers with abortion regret to engage in vulnerable conversations and powerful healing. 

• We hosted our 3rd annual Lawmakers Summit, welcoming 70 lawmakers from 37 states to equip them with policy information and persuasion strategies they need to end abortion in their states.

Already, state leaders in Tennessee and North Dakota have enacted “Baby Olivia” legislation, requiring fetal development videos (including Live Action’s “Baby Olivia”) to be shown in schools across the state. “Baby Olivia” legislation has been introduced for enactment in 10 more states!

• We hosted our first Young Leaders Summit in California, with 800 attendees. Speakers included experts such as podcaster and influencer Allie Beth Stuckey, Fr. Ambrose of St. Michael’s Abbey, and pro-life apologist Trent Horn.

One of the attendees commented: “The summit was absolutely life-changing and eye-opening! The amount of valuable information and testimony that was given by each speaker was inspiring not only in strengthening my pro-life convictions but also my walk with God.”

• Our top-viewed video of the year was Steventhen Holland’s powerful story, amassing nearly 13 million views. We also honored Steventhen with a Life Award at our 2024 Life Awards Gala in Los Angeles. 
  
  
• We’ve continued to take our “What is Abortion?” videos to the streets of large cities across America, resulting in minds completely changed from pro-abortion to pro-life (captured on camera) in mere minutes.

John, I’m filled with gratitude for each and every Live Action vision partner whose generosity has made these projects and wins possible.

I’m invigorated by what we’ve accomplished together, but I feel the immense weight of how much more there is to do. We know Live Action content changes minds and saves lives, but millions of people have still never heard the truths we provide.

Abortion is still expanding in many states. Over 2,800 babies are killed every day by abortion, and 1,700 of them are killed by the abortion pill — which is easier than ever for people to access.

For this reason, we already have three pivotal projects slated to launch in 2025:

• Baby Oliver Videos – Donors like you enabled our Baby Olivia video content to already reach nearly 70 million people and change countless minds about abortion. Inspired by the impact we’re already seeing, Baby Olivia’s new ‘little brother’ will follow in her footsteps to bring the intricate beauty of a baby’s development in the womb to light in even greater detail for ever-expanding audiences.
  
• North Star Society – This in-depth formation and training program is designed to mold the next generation of pro-life influencers in a wide variety of important fields that have long been held captive by the pro-abortion narrative. Your gift will help mobilize these individuals to transform society online, in the media, in law, and in other positions of cultural influence in order to catalyze a future without abortion.
• “Face to Face” Series Expansion – Abortion has more victims than just preborn children. Our viral “Face to Face” series featuring conversations between abortion survivors, former abortionists and workers, and mothers with post-abortion regret has already reached over 44 million people with incredible success. Due to this impact, another set of “Face to Face” videos is being planned to address some of the most difficult circumstances the pro-life movement must grapple with.

John, these projects can only happen with the support of generous, pro-life people like you. You and I have been placed in the absolute best time in history to make a critical difference not just for lives on the line right now but also for future generations. 

The content we are preparing has already been proven to change minds and save lives. All that’s needed is the funding to finish and distribute it to all corners of the U.S. — and beyond.

You know what’s crazy? Planned Parenthood is a well-known name, but in our interviews — including with those who have had abortions — many are unaware of the true details of each abortion procedure. 

Live Action’s mission is to correct the record. We are determined to shatter the narrative that killing innocent, vulnerable babies is ever a good thing. We are here to shine a light on the fact that the beauty of life always outweighs the hardships. 

So, John, will you join us to make these three pivotal projects happen? 

Generous donors have stepped up to MATCH your $25 gift if you give before the end of the year. Check this off your list and know you are making a lifesaving difference right away: give.liveaction.org/what-it-takes-to-win-2x

Thank you for recognizing that abortion is a modern holocaust against helpless, hidden people… and can only be ended by those of us who have already been born. 

We are grateful to have you with us in this battle against evil. We are on the winning side.

For Life,

Josef Lipp
Chief Operating Officer