Dear MoveOn member,

I'm Erica Mauter, and I'm one of the senior staff at MoveOn. I don't
typically get to write to you, but I need to share with you a big change
we're making at MoveOn and ask for your help.

You probably know that MoveOn pioneered digital organizing 26 years ago
and has been a leader and innovator in digital campaigning ever since.
Digital tools enable us to bring more than 10 million people all across
the country together to have far more power and impact together.

And, yes, we have our work cut out for us now more than ever—as an
organization and as a community of millions of people who care deeply
about justice, freedom, equity, and building a country in which everyone
can thrive.

Here's what's happening and our news: In the early days of MoveOn, we
invested in technology—cutting-edge at the time—to enable us to
communicate quickly and effectively with all of you. But several years
ago, that technology platform was acquired by a large international
private equity firm, Apax Partners, which operates under the corporate
name Bonterra. That means that the backbone of MoveOn's work—a technology
platform called ActionKit—that enables you to read this email, take
immediate action in response, and much more, is at the whim of a corporate
giant out to make money. And it's not just MoveOn. Many progressive and
Democratic organizations are in the same boat, since Bonterra also owns
NGP VAN, EveryAction, and Mobilize—core tools widely relied on to connect
with voters and mobilize volunteers.

After Bonterra laid off roughly one-third of its workforce last year,
MoveOn knew we needed an exit plan—and last week, we publicly announced
that we're moving to Action Network—a platform developed by a nonprofit
tech organization with its roots in the labor movement. The decision will
secure MoveOn's future and hopefully will help prompt other progressive
and Democratic organizations to move from corporate platforms to
movement-owned and movement-governed technology platforms and tools.

Here's where we need your help: MoveOn's move from ActionKit to Action
Network is a massive undertaking that is taking many thousands of hours of
work by our team of engineers and data scientists.

Imagine you decided to switch over all your social networks, your
streaming services, your cell phone carrier, and get a new TV and a new
phone, all at the same time, while also keeping your watching history,
likes, contacts, 100,000 photos, and your old text messages and voicemails
intact while doing it, and if you don't get it exactly right, you're going
to miss the one-hour window you have to get your car fixed so you can
still get to work.

It's an ENORMOUS undertaking.

John, here's where you come in: This transition is hugely
expensive for us, given the complexity of the data and our systems and the
sheer amount of data. We need your urgent support to enable us to make the
transition seamless. We know our tools can't be down for a single day,
given the millions of us who rely on them each and every day, and knowing
the imminent threats we face from Donald Trump, his administration, and
the MAGA-controlled House, Senate, and Supreme Court.



So, John, will you help us get out from under the corporate
thumb? By making a $5 monthly donation, you will help MoveOn
transition to a nonprofit platform over the next several months to enable
us to continue our essential campaigning. 

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Thanks for all you do.

–Erica

Want to support MoveOn's work? Donald Trump and his MAGA allies expect us
to give up. But we will not give them what they want. We will never stop
working to defend our fundamental freedoms and protect our democracy.
MoveOn has been leading the movement against right-wing extremism for 26
years, and we promise you that we will still be here every step of the way
forward.

Will you donate to power MoveOn's work to protect our freedoms and
democracy under Trump's administration?



Donate: [ [link removed] ]$5 monthly
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[ [link removed] ]Donate another amount monthly

[ [link removed] ]Or make a one-time gift





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