You’ve probably seen the evolving conversation about the role media and content creators had in the 2024 election. One thing is clear: It’s time for progressive groups to invest in creators and embrace this community in our organizing efforts.
Creators make social media content that reaches beyond the usual suspects and traditional media platforms. As they reshape the landscape of political communication, we must build a year-round ecosystem.
Netroots Nation and New Media Mentors are bringing together creators and strategists who work with content creators to talk about the work that went into the 2024 cycle — including what worked well and what didn’t.
The various ways to build out media infrastructure for your organization
How content creators engaged this cycle and plans for future years
Best practices in working with content creators
And more!
Working with creators must be an integrated strategy, not an afterthought or nice-to-have. I know how hard it has been to get organizations to invest in this work. All too often, anything that smells of fun is met with suspicion.
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