Let's create a better internet, together 

Hi friends,

What a year. We got so much done together! Lots has changed, but one thing remains the same: the digital advertising world needs you to watch it.

2025 is going to be the year for making a more fair internet for people, advertisers, and publishers. And we need you! This Giving Tuesday, will you join us as a Checkmate?

Checkmates are the beautiful people who join the work we do with monthly contributions. They get members-only emails and invites to exclusive meetings.

Here are just a few things Checkmates made possible this year: 

🔨 Made Google start cracking open the black box that is Google’s PMax, giving advertisers some transparency when using its PMax product.

🤖 Got sites to quit publishing harmful AI obit spam.

🧑‍⚖️ Had daily reports from Google’s adtech monopoly trial and created a valuable resource for journalists covering it.

💊 Forced Google to crack down on scammers selling fake Shark Tank weight loss supplements through its ad products.

📑 Not to mention all the behind-the-scenes policy work with lawmakers around the world.

We have major campaigns in the works for 2025, and with more people like you who care, our impact can be even greater.

Here we go!

Fund the work