It started as a crazy idea.

Now it’s grown into a global ritual.

Buy Nothing communities and chats are popping up online . . . Netflix docs & books & op-eds are spreading the word and reshaping the zeitgeist . . . TikTok kids are firing out memes against consumerism . . . Hell, an indie rock band even made a song about it . . .

Looks like we still have what Hannah Arendt called “natality” — the power to initiate something new.

This is your power. It grows every year, with every way you participate (by not participating).

For the Wild,

The Third Force