Dear Jack,

Black Friday’s known as a day to hunt down discounts and deals. But right now, Survival’s inviting you to look past the spending frenzy and recognize your power to make a difference. This Black Friday, please support the Mashco Piro and other Indigenous peoples globally.

Today, your donation will be matched by two generous supporters up to £90,000 / $115,000 – meaning your gift will go twice as far in this vital fight.

The Mashco Piro, an uncontacted tribe living in the Peruvian Amazon, are one of the most threatened peoples on Earth. They’ve lived on their land for generations, and their livelihoods and future depend on their deep connection with the rainforest.

But now, the Mashco Piro’s survival hangs in the balance. Logging companies are devastating their forest, ripping down their trees and carving up their soil. This is a humanitarian disaster in the making.

Survival’s calling for their territory to be expanded, protected, and rid of extractive invaders, so the Mashco Piro can continue to live in the way they choose. But to keep up this pressure, we depend on your generosity.

Jack, this Black Friday, please choose to make real change for Indigenous peoples.

In solidarity,

Caroline Pearce
Director