Hey,

This Friday, call someone you love. Hole up with friends. Share stories, songs and warmth. Stand in the crisp autumn air and feel the blood flowing through your veins.

No shopping haul. No bargain bullshit.

When we set our gaze on what really matters, the consumer trance begins to lift. This is a ritual of rebirth – it doesn’t cost a thing.

The good things in life never do.

You can go out and flood box store aisles with refusal. Leave abandoned carts in your wake. You can transform malls and outlet stores into galleries of awakening: "The more you consume, the less you live." You can grow a garden instead of feeding the landfills. You can throw on a Jesus mask and slow-walk around the mall, preaching the gospel of less.

Or flood the feeds with #BuyNothingDay memes. Disrupt the psychosphere with strange DMs. Lone wolf it and print out this sticker. Whack it up everywhere you can.

Whatever you do, just do something.

Create a new world where nothing is for sale but everything has value.

For the Wild,

The Third Force