Dear John, I wanted you to know that a generous donor who wishes to remain anonymous has pledged an extraordinary $450,000 to advance Alzheimer's disease research and to provide local support services — but only if we can raise the same amount by June 15. John, we recognize this is a challenging time for everyone. Now more than ever, we need to ensure that critical services like care consultation, support groups, and online information are accessible through our 24/7 Helpline (800.272.3900) and website at alz.org. That's why I'm asking you to make your first gift today that can go TWICE as far and help provide Alzheimer's care and support and accelerate research. You may even make your gift in honor of a loved one. Please hurry. Right now your gift, up to a total of $450,000, can have 2X the impact in the fight to end Alzheimer's. Thank you in advance for your generosity. You can read more about this opportunity below. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Alzheimer's Association Sent: Thursday, May 14, 2020 To: John xxxxxx Subject: Just in: Your chance to double your impact in the fight against Alzheimer's.

Your gift today can go TWICE as far.

Dear John, While our lives have changed due to the COVID-19 pandemic, we know that we need to continue to be there 24/7 for everyone affected by Alzheimer's disease. That's what makes this new limited-time opportunity so important. A generous donor who wishes to remain anonymous has pledged $450,000 to fund critical research and local support services if we can raise that same amount by June 15. Any gift you make to this match challenge — starting today — can be matched up to a total of $450,000 and help to provide Alzheimer's care and support and advance research. John, there has never been a more important time to join the fight to end Alzheimer's. Please join us with your first gift during our $450,000 Matching Gift Challenge. Your gift today can go TWICE as far and help to: Provide care and support for individuals and families affected by Alzheimer's and other dementias. Educate and raise awareness to grow our understanding of the disease. Advocate for the needs and rights of everyone facing Alzheimer's. Advance research toward methods of treatment, prevention and, ultimately, a cure. Any gift you make will support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. During these challenging times, please help us be there for the millions of families nationwide who are facing Alzheimer's disease. We're here 24/7, through our Helpline (800.272.3900) and alz.org, where you can receive care consultation and find online resources and local support referrals. If you wish, you may even make your first gift in honor of someone you love. Thank you, Donna McCullough Chief Field and Development Officer

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.