Dear MoveOn member,

While the presidential results didn't go our way, and we are taking stock
of how to adjust our strategy, we know that the work that we did together
played pivotal roles in the victories of key U.S. Senate races, U.S. House
races, and abortion access ballot measures.

We set out to run an ambitious program to persuade, mobilize, and turn out
key voters needed to win the election.

[ [link removed] ]Read our 2024 election program reportback here to see how MoveOn
leveraged our strength in millions of members, and innovative and precise
data targeting to scale our work in the field, on the digital airwaves,
and in the press.

Here are our top 10 contributions this election cycle:

[ [link removed] ][IMG]

At the outset of our program, we set out to engage 1.5 million targeted
voters in key House and Senate races, as well as states important to
the presidential election. 

We won 38 of our endorsed races (thus far), flipping four Republican-held
seats in the House, helped curb abortion bans by supporting ballot
measures protecting reproductive freedom in Nevada and Arizona, and
defeated MAGA Republicans in the Arizona, Nevada, and Wisconsin U.S.
Senate races.

None of this would have been possible without the massive community of
more than 15,000 powerful progressive organizers, whom we call "MoveOn
Vote Mobilizers." These volunteers powered our election program by leading
more than 500 events geared toward building community and by talking to
key voters across the country.

[ [link removed] ]Take a look at a snapshot of our collective contributions here.

Our election program was centered around our ability to turn out "surge
voters"—newer and infrequent voters who participated in one out of the
last three elections (2022, 2020, 2018). Using our data-driven and
scientific approach, we built machine learning models that helped us
identify how to scale our volunteer base, reach surge voters, and identify
where to drive impactful campaign interventions.

Surge voters, due to their infrequent nature of participation, need
additional encouragement to turn out. We strategized how to persuade these
voters by reaching them directly via voter contact methods three times and
layering those attempts with targeted ads and earned-media campaigns. 

Thanks to our powerful progressive community, our campaign reached out
more than 4.2 million times to our voter universe and generated more
than 390,000 voting reminders through phone calls, texts, postcards, and
community canvassing.

[ [link removed] ]Learn more about our work with surge voters here.

As a key thought leader in the progressive ecosystem, we sought to
directly influence national narratives about the election through paid and
earned media campaigns. We landed on 12,000 publications in 35 states this
election cycle, combatting Republican narratives in key geographies. We
also launched a seven-figure ad spend, running message-tested persuasive
ads in battleground states that reached 1.6 million surge voters. We
partnered with influencers such as Ben Cohen and Jerry Greenfield, to
launch the national [ [link removed] ]Scoop the Vote tour, which generated 20,000 voting
reminders. 

By layering our contacts with direct voter contact, as well as paid and
earned media, we made a concerted effort to connect with these surge
voters intentionally. 

Lastly, we saw it as important to throw down in battles against abortion
bans. We supported ballot measure campaigns in Florida, Nevada, and
Arizona that fought back against abortion bans. We saw all abortion access
ballot measure campaigns run ahead of both presidential candidates, and in
Nevada and Arizona we helped curb abortion bans by helping pass their
respective ballot measures. In support of abortion access amendments, we
ran phone banks and paid ads reaching more than 4 million voters in these
states. 

[ [link removed] ]Find out about our paid, earned, and abortion access campaigns here.

While the fight ahead continues to take shape, know that MoveOn isn't
going anywhere, and we will continue to funnel, nurture, and engage our
new members and volunteers who will be key to defying and pushing back
against Trump and MAGA extremists. Together, we'll write and sign
petitions, plan events, call our elected officials and hold them
accountable, and so much more.

I'm honored to be in this fight alongside the millions of you across the
country, doing what we can to create change and protect our communities.

Thanks for all you do. 

–Rahna Epting, Executive Director of MoveOn

P.S. Want to connect with fellow members to process this election and plan
next steps? Look [ [link removed] ]here to see if a "We're Worth Fighting For" event is
happening near you, or [ [link removed] ]sign up here for more information about hosting
one yourself.



Want to support MoveOn's work? Donald Trump and his MAGA allies expect us
to give up. But we will not give them what they want. We will never stop
working to defend our fundamental freedoms and protect our democracy.
MoveOn has been leading the movement against right-wing extremism for 26
years, and we promise you that we will still be here every step of the way
forward.

Will you donate to power MoveOn's work to protect our freedoms and
democracy under Trump's administration?



Donate: [ [link removed] ]$5 monthly
Donate: [ [link removed] ]$15 monthly
Donate: [ [link removed] ]$50 monthly

[ [link removed] ]Donate another amount monthly

[ [link removed] ]Or make a one-time gift





--------------------------------------------------------------------------

PAID FOR BY MOVEON POLITICAL ACTION, [ [link removed] ][link removed]?.
Not authorized by any candidate or candidate's committee. MoveOn Political
Action - PO Box 96142, Washington, D.C. 20090-6142.



You can unsubscribe from this mailing list at any time:
[link removed]