Here's the ugly truth . . . We, the richest one billion people of the world, consume too much. Christmas, Boxing Day, Thanksgiving . . . Halloween, Easter, Valentine's Day . . . all of our once-sacred rituals have become a profane worship of our ravenous appetites.

And every Amazon delivery, every shopping mall frenzy and fast-fashion spree, every shiny new gadget and unnecessary upgrade pushes our planet closer and closer to catastrophe.

Glaciers melt…

Forests burn…

Cities drown…

And yet, we keep lining up for our next hit of craven consumer indulgence.

But rites can be rewritten.

So this Buy Nothing Day, let's go out and join the Black Friday revelers . . . and shatter their trance.

Print these notices and whack them up everywhere.

Then in the years to come, we’ll ramp up our mischief and wipe Black Friday out of existence. By decade’s end, we’ll replace this perverse ritual with a day of reverence for our planet. . . a day of atonement for our buck-broken souls . . . Buy Nothing Day 2.0.

Get out on Friday the 29th and play some jazz.

For the Wild,

The Third Force