A close-up photo of a young cheetah looking directly into the camera lens, with a bed made of straw in the background, and the words 'Save Cheetahs this Christmas!' overlaid.

Dear John,

I would like to introduce you to Blue. Just a few months old when rescued, yet this tiny cheetah has endured so much. My heart aches, and I am sure you feel the same way – those beautiful, amber eyes, full of fear...

GIVE A GIFT TO HELP BLUE SURVIVE

A photo of a young cheetah cub inside a travel crate.

So much of Blue’s short life has been filled with suffering. Will you help care for her?

With our partners from the Ethiopian Wildlife Conservation Authority, she was rescued by our Ethiopia team after she was terribly injured in a car accident and her sister was killed. Thanks to their efforts, Blue is clinging to life. But now, she urgently needs your help.

Will you help give this vulnerable cub the loving care, medicines and nutritious food she needs to survive?

PLEASE DONATE TODAY

A photo of a little cheetah cub curled up inside a wooden box, whilst a man wearing a Born Free cap listens to her breathing through a stethascope. There is a 'play' button overlaid. Click to play the video.

Blue’s back leg was badly fractured when she was hit by a car, the protruding broken bone causing a serious wound.

Since her rescue, our team has literally worked around the clock to save her life. The deep wound on her leg seems to be healing and we hope we’ve done enough to save the limb.

A photo of a cheetah cub on a bed of straw, with a yellow and green blanket.

Our unique Ensessa Kotteh rescue centre was created especially to rescue cheetahs (and lions!).

In Ethiopia, Born Free is the only hope for cheetahs who have been injured, orphaned or confiscated. But, this life-saving work is only possible with your help.

Your gift could look after Blue and provide the loving care she needs for the rest of her life.

GIVE A GIFT NOW

A close-up image of a cheetach bub lying down with her head on her paws.

So, for now, all we can do is hold Blue in our hearts, do all we can to provide specialist care, and ask you to please, help look after her?

Your gift today could help us keep her warm, safe, and loved, and help us rescue and care for other cheetah cubs in need.

Every single cheetah matters to us. But, as a charity we rely on the generosity of people like you.

PLEASE DONATE TODAY

It means so much to know you love cheetahs, as I do. I hope you feel able to help Blue.

With my warmest wishes,

Dame Virginia McKenna

Born Free Co-Founder & Trustee

AN URGENT APPEAL FOR YOUR HELP

Dame Virginia McKenna

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