----- Original Message -----
From: The Humane League
Date: November 13, 2024

Hi there,

Sometimes I’m going about my workday—scrolling through data, looking at metrics.

And then it hits me.

All this research. All this brainpower. All the experts who have dedicated their lives and careers. All the people like you, taking time out of your day to read these words.

Kindness. For the mother cow whose heart is breaking as someone takes her baby away. For the mother pig who’s become a shell of herself. For the hen looking out from behind cage bars, never knowing there’s anything else out there for her.

You're here because they deserve kindness. Not because it’s easy. Not because it’s self-serving. Because it’s kind. 

Thank you. In a complicated world, a world that often feels divided and dark, kindness lights our path forward.

Kindness is how we change the world.

P.S. For the eleventh year running, we’re honored to be chosen as one of the most effective animal groups worldwide by Animal Charity Evaluators. We are the only organization to receive this distinction for every rating period. Please know that every dollar you give will go as far as possible to end the abuse of animals on factory farms—and help make our world a kinder place.