Dear MoveOn member,
One of the most reliable Republican voting blocs in the country is
seniors—but newly released polling shows that Donald Trump's botched
coronavirus response may cause that support to crumble under his feet.
These stunning new polls show that just between March and April, Trump's
approval rating among seniors dropped a whopping 14 points, and notably,
the percentage of seniors who say they are "very favorable" to Trump has
dropped to just 20%, the lowest of his presidency.^1
This shift could not be more important. In 2016, voters over age 50
represented more than half of the electorate, and the majority of these
voters voted for Trump.^2 If he loses a significant portion of that
support, it will be the death knell for his campaign.
We can't let this golden opportunity pass us by, which is why MoveOn's
teams are working overtime to put together TV ads that will air during
peak times when seniors watch television, highlighting Trump's failures
during the coronavirus pandemic, his attempts to use the pandemic to shut
down the United States Postal Service, and more.
On average, MoveOn's monthly donors chip in about $10 a
month. Can you chip in $10 a month to help us launch
our ads and keep them on the air for as long as it takes?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
The potential impact of seniors abandoning Trump in November is enormous.
Voters over 65 will represent 23% of the entire electorate this November,
the largest since 1970.^3 If turnout numbers are similar to those in 2016,
that is a whopping 30 million votes.^4
In 2016, Hillary Clinton won 44% of the senior vote, but if Democrats can
just win 50% of that voting bloc in 2020, it would be a total
game-changer.^5
And seniors have reasons to abandon Trump. People over 65 are the most at
risk for serious complications from contracting the coronavirus, and
Trump's monumental failure to lead during this moment is endangering their
lives more than any other age group's.
Seniors also rely more on the Postal Service than any other age group, and
Trump has been actively trying to bankrupt the USPS during the pandemic.^6
And, most recently, Trump and the GOP have hatched a cruel plan to force
Americans who receive coronavirus relief payments to pay them back through
delaying those citizens' access to Social Security benefits.^7
These are just a few of the reasons why Trump's approval with seniors has
plummeted in recent weeks, but we need to hammer this message home to
these folks to help keep Trump's actions to hurt seniors top of mind when
they head to the polls.
John: Will you help us spread the word by chipping
in $10 a month to get our TV ads on the air during peak
hours when seniors will see them and keep them up for as long as it
takes? (The average gift from a MoveOn monthly donor is about $10
a month, but whatever you can afford will go a long
way.)
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Jenn, Kenia, Emma, Allison, and the rest of the team
Sources:
1. "Trump's Favorability Falls Among Seniors Amidst Pandemic," PRRI, May
11, 2020
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2. "An examination of the 2016 electorate, based on validated voters," Pew
Research Center, August 9, 2018
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3. "An early look at the 2020 electorate," Pew Research Center, January
30, 2019
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4. "2016 United States presidential election," Wikipedia, accessed May 14,
2020
[link removed]
5. "An examination of the 2016 electorate, based on validated voters," Pew
Research Center, August 9, 2018
[link removed]
6. "Trump threatens to block aid for U.S. Postal Service if it does not
raise prices for Amazon," Reuters, April 24, 2020
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7. "Column: Republicans seek to exploit COVID-19 crisis to cut Social
Security benefits," Los Angeles Times, May 11, 2020
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Want to support our work? The MoveOn community will work every moment, day
by day and year by year, to resist Trump's agenda, contain the damage,
defeat hate with love, and begin the process of swinging the nation's
pendulum back toward sanity, decency, and the kind of future that we must
never give up on. And to do it we need your ongoing support, now more than
ever. Will you stand with us?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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