Washing your clothes in cold water can cut energy use by 90% per wash and save up to $150 a year on energy bills! Plus, it's better for the planet—Tide estimates that a decade of Americans washing the majority (3 in 4) of their loads in cold water could help avoid 27 million metric tons of carbon emissions!

Want to help make a difference? Join the Cold Wash Crew and take the Loads of Good: Turn to Cold with Tide goal!

Here’s how:

Commit to washing at least 3 out of every 4 loads of laundry in cold water.

Check in once a week for 4 weeks through this Goal.

Join the Goal now and start making a difference with every load of laundry.

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