| From | Check My Ads | Brandon <[email protected]> |
| Subject | The Friday after 🗳️ |
| Date | November 8, 2024 6:17 PM |
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November 08, 2024=20
How we got here
Hello!=20
On Monday a grand piano fell out of a building and landed on top of me and =
the keys replaced all my teeth like in cartoons and I was knocked unconscio=
us and I just woke up.=20
Did I miss anything?=20
Anyway, I=E2=80=99m thinking a lot about trust. Trust in institutions. Trus=
t in each other. Trust in strangers. Trust in information sources.=20
Many problems got us to this point, but maybe the biggest is the obliterati=
on of the internet into a thousand individual realities. We=E2=80=99re in t=
he Low Trust society now.=20
Opaque adtech companies are determining what media companies live and die, =
with no accountability.=20
Grifters are exploiting the death of legitimate media =E2=80=94 aided by br=
and safety tech that doesn=E2=80=99t work =E2=80=94 to profit from misinfor=
mation.=20
That profit-motivated misinformation is being leveraged to fuel hate.=20
That growing hate reduces trust, enabling grifters to profit more.=20
With adtech systems shoveling money to inflammatory conspiracies instead of=
good-faith media, the calculus of the internet information system changes.=
It=E2=80=99s that simple.=20
So how do we wind that back and get to where we can trust again? That=E2=80=
=99s the good news: you, me, we, are already working on it by taking on wha=
t=E2=80=99s causing the chaos: the digital advertising industry.=20
But we=E2=80=99d never confuse simple with easy. If it were easy, Nandini a=
nd Claire would have sorted this out years ago and I=E2=80=99d have to find=
some other job. It takes all of us together to fix entire systems.=20
That said: We have a plan. The digital advertising system has a lot of prob=
lems, and we=E2=80=99re going to keep diligently working to fix them for as=
long as it takes.=20
There are a few ways to help:=20
1. Directly support the work we do.
2. Share our work, by forwarding our emails to a friend or following us on =
social (Threads, Instagram, LinkedIn).
Whether you joined us three years ago, three weeks ago, or just now, thank =
you for helping to make the internet a better place.=20
Now let=E2=80=99s get fixin=E2=80=99.
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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If you're having trouble viewing this email, you can <a hre=
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line-height: 1.5;">see it online</a>.
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flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"A blu=
e and red logo of dominoes falling with the text Check My Ads" width=3D"146=
" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inter=
polation-mode: bicubic; max-width: 100%; clear: both; display: block; margi=
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</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>N=
ovember 08, 2024 </strong></p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
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rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p cl=
ass=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-we=
ight: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin=
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-top: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92=
); max-width: 480px; margin: 20px auto 0px; text-align: center;"><span styl=
e=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-e=
nable-hover" data-token-index=3D"0">How we got here<!-- notionvc: 60f7e8cb-=
9f65-473f-bbab-cc956ffd2c3a --><!-- notionvc: 6d20a699-1978-4698-9ec4-848db=
1032c98 --></span></span></p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 4=
00; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 15px 5px 2=
0px; max-width: 480px; margin: 0px auto 10px;">Hello! <br><br>On Monday a g=
rand piano fell out of a building and landed on top of me and the keys repl=
aced all my teeth like in cartoons and I was knocked unconscious and I just=
woke up. <br><br>Did I miss anything? <br><br>Anyway, I=E2=80=99m thinking=
a lot about trust. Trust in institutions. Trust in each other. Trust in st=
rangers. Trust in <a title=3D"information sources" href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e_z=
ArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuPA39f-4uuRok6WkRq_gsWw=3D" target=3D"_b=
lank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">informat=
ion sources</a>. <br><br>Many problems got us to this point, but maybe the =
biggest is the obliteration of the internet into a thousand individual real=
ities. <a title=3D"We=E2=80=99re in the Low Trust society now" href=3D"http=
s://api.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTd=
ebs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuMgCHFqtCnZ_x0dFONZR97Q=3D" targe=
t=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">W=
e=E2=80=99re in the Low Trust society now</a>. <br><br>Opaque adtech compan=
ies are determining what media companies live and die, with no accountabili=
ty. <br><br>Grifters are exploiting the death of legitimate media =E2=80=94=
aided by brand safety tech that doesn=E2=80=99t work =E2=80=94 to profit f=
rom misinformation. <br><br>That profit-motivated misinformation is being l=
everaged to fuel hate. <br><br>That growing hate reduces trust, enabling gr=
ifters to profit more. <br><br>With adtech systems shoveling money to infla=
mmatory conspiracies instead of good-faith media, the calculus of the inter=
net information system changes. It=E2=80=99s that simple. <br><br>So how do=
we wind that back and get to where we can trust again? That=E2=80=99s=
the good news: you, me, we, are already working on it by taking on what=E2=
=80=99s causing the chaos: the digital advertising industry. <br><br>B=
ut we=E2=80=99d never confuse <em>simple</em> with <em>easy</em>. If it wer=
e easy, Nandini and Claire would have sorted this out years ago and I=E2=80=
=99d have to find some other job. It takes all of us together to fix entire=
systems. <br><br>That said: We have a plan. The digital advertising system=
has a lot of problems, and we=E2=80=99re going to keep diligently working =
to fix them for as long as it takes. <br><br>There are a few ways to h=
elp: <br>1. <a title=3D"Directly support the work we do" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e_=
zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuOuxY4srzaco-W6qpPS8qEo=3D" target=3D"_=
blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Directl=
y support the work we do</a>.<br>2. Share our work, by forwarding our email=
s to a friend or following us on social (<a title=3D"Threads" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTde=
bs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuEjcPuC9I7sQS5JpuXY9kVg=3D" target=
=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Th=
reads</a>, <a title=3D"Instagram" href=3D"[link removed]
/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e_zArTjCvpae3o=3D/xQ1cZfl=
T3ZVjWWM_lI_cuB01rxMZGxYXSdY26wBrYuU=3D" target=3D"_blank" rel=3D"noopener"=
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padd=
ing: 0; text-align: left; line-height: 1.5;">Instagram</a>, <a title=3D"Lin=
kedIn" href=3D"[link removed]
LFwFgmCsnuU_EhrtJTdebs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuD5BHWoDn_oWrs=
PQVyX6OCo=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;">LinkedIn</a>).<br><br>Whether you joined us three years a=
go, three weeks ago, or just now, thank you for helping to make the interne=
t a better place. <br><br>Now let=E2=80=99s get fixin=E2=80=99<a title=3D".=
" href=3D"[link removed]
mCsnuU_EhrtJTdebs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuB_VU0loxNjsJaCVni7=
f0ro=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;">.</a><br><!-- notionvc: 3b3e15c4-9c0f-450d-ab59-4f43eb386f30 -=
-></p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><img=
class=3D"align-center break-text-around-image" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear=
: both; display: block; margin: 0 auto; float: none; text-align: center; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; Margin: 12px auto;" src=
=3D"[link removed]
don_email_signature.png" alt=3D"A cursive signature reading Brandon" width=
=3D"445" height=3D"108" align=3D"center" data-wrap-text-margin=3D"25" data-=
wrap-text=3D"Break text around image"></p> <!--[if mso]></center><![end-if]=
--> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-=
weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size:=
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"> <=
/p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 99.817518%; border-collapse: collap=
se;"> <p style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px; Margin-=
bottom: 10px; background: #ffffff; padding: 20px 10px 20px; font-family: Ge=
orgia, serif; font-size: 22pt; line-height: 24pt; color: #013b5c; max-width=
: 480px; text-align: center; margin: auto;">Follow us on socials</p> </td>=
=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; border-collapse: collap=
se;"> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6=
e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuIa-pBxuMZ0qT1LQHurVWJI=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e=
_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuGTZHmdozU9WJVaRG0bCxE8=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e=
_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuILBFvL8AdS_S59rNtXO_W8=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e=
_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuC0UFsaXMpPYL9xWo1U3L7s=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e=
_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuLFn1X48WzlKWVwascSniLo=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; border-collapse: collap=
se;"> </td>=20
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</table></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p cl=
ass=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 1=
0px; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; fon=
t-family: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483=
a; max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=
=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Roboto,Arial,sans-serif; padding: =
0; margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-=
collapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; t=
ext-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e_zArTjCvpae3o=3D/xQ1cZ=
flT3ZVjWWM_lI_cuLlqZb4GcUows3mumWSW4fE=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
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</table> </td>=20
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</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
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</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 49.908759%; height: 123px; border-c=
ollapse: collapse;"> <p style=3D"color: #3c4144; font-family: Roboto,Arial,=
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erif; color: #ecf0f1; font-size: 10pt; line-height: 14pt !important;">Have =
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<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=46dc939408c4e755775b56dcdb2a72af4m665043=
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------=_Part_36253268_1294688874.1731089876085--
If you're having trouble viewing this email, you can see it online, [link removed].
November 08, 2024
How we got here
Hello!
On Monday a grand piano fell out of a building and landed on top of me and the keys replaced all my teeth like in cartoons and I was knocked unconscious and I just woke up.
Did I miss anything?
Anyway, I’m thinking a lot about trust. Trust in institutions. Trust in each other. Trust in strangers. Trust in information sources.
Many problems got us to this point, but maybe the biggest is the obliteration of the internet into a thousand individual realities. We’re in the Low Trust society now.
Opaque adtech companies are determining what media companies live and die, with no accountability.
Grifters are exploiting the death of legitimate media — aided by brand safety tech that doesn’t work — to profit from misinformation.
That profit-motivated misinformation is being leveraged to fuel hate.
That growing hate reduces trust, enabling grifters to profit more.
With adtech systems shoveling money to inflammatory conspiracies instead of good-faith media, the calculus of the internet information system changes. It’s that simple.
So how do we wind that back and get to where we can trust again? That’s the good news: you, me, we, are already working on it by taking on what’s causing the chaos: the digital advertising industry.
But we’d never confuse simple with easy. If it were easy, Nandini and Claire would have sorted this out years ago and I’d have to find some other job. It takes all of us together to fix entire systems.
That said: We have a plan. The digital advertising system has a lot of problems, and we’re going to keep diligently working to fix them for as long as it takes.
There are a few ways to help:
1. Directly support the work we do.
2. Share our work, by forwarding our emails to a friend or following us on social (Threads, Instagram, LinkedIn).
Whether you joined us three years ago, three weeks ago, or just now, thank you for helping to make the internet a better place.
Now let’s get fixin’.
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699
Have any questions or comments? 
Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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If you're having trouble viewing this email, you can see it online, https:/=
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e3o=3D.
November 08, 2024=20
How we got here
Hello!=20
On Monday a grand piano fell out of a building and landed on top of me and =
the keys replaced all my teeth like in cartoons and I was knocked unconscio=
us and I just woke up.=20
Did I miss anything?=20
Anyway, I=E2=80=99m thinking a lot about trust. Trust in institutions. Trus=
t in each other. Trust in strangers. Trust in information sources.=20
Many problems got us to this point, but maybe the biggest is the obliterati=
on of the internet into a thousand individual realities. We=E2=80=99re in t=
he Low Trust society now.=20
Opaque adtech companies are determining what media companies live and die, =
with no accountability.=20
Grifters are exploiting the death of legitimate media =E2=80=94 aided by br=
and safety tech that doesn=E2=80=99t work =E2=80=94 to profit from misinfor=
mation.=20
That profit-motivated misinformation is being leveraged to fuel hate.=20
That growing hate reduces trust, enabling grifters to profit more.=20
With adtech systems shoveling money to inflammatory conspiracies instead of=
good-faith media, the calculus of the internet information system changes.=
It=E2=80=99s that simple.=20
So how do we wind that back and get to where we can trust again? That=E2=80=
=99s the good news: you, me, we, are already working on it by taking on wha=
t=E2=80=99s causing the chaos: the digital advertising industry.=20
But we=E2=80=99d never confuse simple with easy. If it were easy, Nandini a=
nd Claire would have sorted this out years ago and I=E2=80=99d have to find=
some other job. It takes all of us together to fix entire systems.=20
That said: We have a plan. The digital advertising system has a lot of prob=
lems, and we=E2=80=99re going to keep diligently working to fix them for as=
long as it takes.=20
There are a few ways to help:=20
1. Directly support the work we do.
2. Share our work, by forwarding our emails to a friend or following us on =
social (Threads, Instagram, LinkedIn).
Whether you joined us three years ago, three weeks ago, or just now, thank =
you for helping to make the internet a better place.=20
Now let=E2=80=99s get fixin=E2=80=99.
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
emailId=3D46dc939408c4e755775b56dcdb2a72af4m665043246d&userId=3DYZi1e6b19Xt=
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<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif; f=
ont-weight: 400; padding: 0; text-align: left; margin: 0 auto; Margin: 0 au=
to; padding-top: 24px; word-break: break-word; overflow-wrap: break-word; w=
idth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line=
-height: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
U_EhrtJTdebs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuCepjusLNpVSbHHgK9y8cEc=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
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: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif; f=
ont-weight: 400; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n: 0 auto; Margin: 0 auto; padding-top: 24px; padding-bottom: 24px; word-br=
eak: break-word; overflow-wrap: break-word; width: 564px; padding-left: 24p=
x; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
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ing: 0; border-collapse: collapse; vertical-align: top; text-align: left; p=
adding: 0; position: relative; width: 100%; display: table; margin: 0; Marg=
in: 0; background-color: #F8F5EE; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"A blu=
e and red logo of dominoes falling with the text Check My Ads" width=3D"146=
" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inter=
polation-mode: bicubic; max-width: 100%; clear: both; display: block; margi=
n: 0 auto; float: none; text-align: center; height: auto; Margin: 12px auto=
;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>N=
ovember 08, 2024 </strong></p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p cl=
ass=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-we=
ight: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding=
-top: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92=
); max-width: 480px; margin: 20px auto 0px; text-align: center;"><span styl=
e=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-e=
nable-hover" data-token-index=3D"0">How we got here<!-- notionvc: 60f7e8cb-=
9f65-473f-bbab-cc956ffd2c3a --><!-- notionvc: 6d20a699-1978-4698-9ec4-848db=
1032c98 --></span></span></p></th>=20
</tr>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 4=
00; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 15px 5px 2=
0px; max-width: 480px; margin: 0px auto 10px;">Hello! <br><br>On Monday a g=
rand piano fell out of a building and landed on top of me and the keys repl=
aced all my teeth like in cartoons and I was knocked unconscious and I just=
woke up. <br><br>Did I miss anything? <br><br>Anyway, I=E2=80=99m thinking=
a lot about trust. Trust in institutions. Trust in each other. Trust in st=
rangers. Trust in <a title=3D"information sources" href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e_z=
ArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuPA39f-4uuRok6WkRq_gsWw=3D" target=3D"_b=
lank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">informat=
ion sources</a>. <br><br>Many problems got us to this point, but maybe the =
biggest is the obliteration of the internet into a thousand individual real=
ities. <a title=3D"We=E2=80=99re in the Low Trust society now" href=3D"http=
s://api.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTd=
ebs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuMgCHFqtCnZ_x0dFONZR97Q=3D" targe=
t=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">W=
e=E2=80=99re in the Low Trust society now</a>. <br><br>Opaque adtech compan=
ies are determining what media companies live and die, with no accountabili=
ty. <br><br>Grifters are exploiting the death of legitimate media =E2=80=94=
aided by brand safety tech that doesn=E2=80=99t work =E2=80=94 to profit f=
rom misinformation. <br><br>That profit-motivated misinformation is being l=
everaged to fuel hate. <br><br>That growing hate reduces trust, enabling gr=
ifters to profit more. <br><br>With adtech systems shoveling money to infla=
mmatory conspiracies instead of good-faith media, the calculus of the inter=
net information system changes. It=E2=80=99s that simple. <br><br>So how do=
we wind that back and get to where we can trust again? That=E2=80=99s=
the good news: you, me, we, are already working on it by taking on what=E2=
=80=99s causing the chaos: the digital advertising industry. <br><br>B=
ut we=E2=80=99d never confuse <em>simple</em> with <em>easy</em>. If it wer=
e easy, Nandini and Claire would have sorted this out years ago and I=E2=80=
=99d have to find some other job. It takes all of us together to fix entire=
systems. <br><br>That said: We have a plan. The digital advertising system=
has a lot of problems, and we=E2=80=99re going to keep diligently working =
to fix them for as long as it takes. <br><br>There are a few ways to h=
elp: <br>1. <a title=3D"Directly support the work we do" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e_=
zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuOuxY4srzaco-W6qpPS8qEo=3D" target=3D"_=
blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Directl=
y support the work we do</a>.<br>2. Share our work, by forwarding our email=
s to a friend or following us on social (<a title=3D"Threads" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTde=
bs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuEjcPuC9I7sQS5JpuXY9kVg=3D" target=
=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Th=
reads</a>, <a title=3D"Instagram" href=3D"[link removed]
/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e_zArTjCvpae3o=3D/xQ1cZfl=
T3ZVjWWM_lI_cuB01rxMZGxYXSdY26wBrYuU=3D" target=3D"_blank" rel=3D"noopener"=
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padd=
ing: 0; text-align: left; line-height: 1.5;">Instagram</a>, <a title=3D"Lin=
kedIn" href=3D"[link removed]
LFwFgmCsnuU_EhrtJTdebs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuD5BHWoDn_oWrs=
PQVyX6OCo=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;">LinkedIn</a>).<br><br>Whether you joined us three years a=
go, three weeks ago, or just now, thank you for helping to make the interne=
t a better place. <br><br>Now let=E2=80=99s get fixin=E2=80=99<a title=3D".=
" href=3D"[link removed]
mCsnuU_EhrtJTdebs6e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuB_VU0loxNjsJaCVni7=
f0ro=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;">.</a><br><!-- notionvc: 3b3e15c4-9c0f-450d-ab59-4f43eb386f30 -=
-></p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><img=
class=3D"align-center break-text-around-image" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear=
: both; display: block; margin: 0 auto; float: none; text-align: center; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; Margin: 12px auto;" src=
=3D"[link removed]
don_email_signature.png" alt=3D"A cursive signature reading Brandon" width=
=3D"445" height=3D"108" align=3D"center" data-wrap-text-margin=3D"25" data-=
wrap-text=3D"Break text around image"></p> <!--[if mso]></center><![end-if]=
--> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-=
weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size:=
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"> <=
/p></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 99.817518%; border-collapse: collap=
se;"> <p style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px; Margin-=
bottom: 10px; background: #ffffff; padding: 20px 10px 20px; font-family: Ge=
orgia, serif; font-size: 22pt; line-height: 24pt; color: #013b5c; max-width=
: 480px; text-align: center; margin: auto;">Follow us on socials</p> </td>=
=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; border-collapse: collap=
se;"> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6=
e_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuIa-pBxuMZ0qT1LQHurVWJI=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e=
_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuGTZHmdozU9WJVaRG0bCxE8=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/h3WH8fLFwFgmCsnuU_EhrtJTdebs6e=
_zArTjCvpae3o=3D/xQ1cZflT3ZVjWWM_lI_cuILBFvL8AdS_S59rNtXO_W8=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
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m;">
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November 08, 2024
How we got here
Hello!
On Monday a grand piano fell out of a building and landed on top of me and the keys replaced all my teeth like in cartoons and I was knocked unconscious and I just woke up.
Did I miss anything?
Anyway, I’m thinking a lot about trust. Trust in institutions. Trust in each other. Trust in strangers. Trust in information sources.
Many problems got us to this point, but maybe the biggest is the obliteration of the internet into a thousand individual realities. We’re in the Low Trust society now.
Opaque adtech companies are determining what media companies live and die, with no accountability.
Grifters are exploiting the death of legitimate media — aided by brand safety tech that doesn’t work — to profit from misinformation.
That profit-motivated misinformation is being leveraged to fuel hate.
That growing hate reduces trust, enabling grifters to profit more.
With adtech systems shoveling money to inflammatory conspiracies instead of good-faith media, the calculus of the internet information system changes. It’s that simple.
So how do we wind that back and get to where we can trust again? That’s the good news: you, me, we, are already working on it by taking on what’s causing the chaos: the digital advertising industry.
But we’d never confuse simple with easy. If it were easy, Nandini and Claire would have sorted this out years ago and I’d have to find some other job. It takes all of us together to fix entire systems.
That said: We have a plan. The digital advertising system has a lot of problems, and we’re going to keep diligently working to fix them for as long as it takes.
There are a few ways to help:
1. Directly support the work we do.
2. Share our work, by forwarding our emails to a friend or following us on social (Threads, Instagram, LinkedIn).
Whether you joined us three years ago, three weeks ago, or just now, thank you for helping to make the internet a better place.
Now let’s get fixin’.
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699
Have any questions or comments? 
Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
Message Analysis
- Sender: Check My Ads
- Political Party: n/a
- Country: United States
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