John,
I’m forwarding Kim’s email (below) along to you because I don’t want you to let this opportunity slip away.
An anonymous patron has been matching every gift we receive, dollar for dollar. If you haven’t yet taken advantage of the offer yet, please do because it’s about to expire.
The Trust for Public land is a non-profit organization. Even in the best of times, the resources we need in order to operate — as well as our very survival — are completely dependent on the generosity of people like you. That is why I’m asking our best public land advocates for a gift of $35 or whatever you can afford in support of The Trust for Public Land’s critical work to save public lands and create parks for all.
When your donation is matched, it will become twice as large, do twice as much, and be twice as effective. Time is about to run out, so I’m asking you to make your tax-deductible contribution to protect land and create parks for all communities across the nation.
Sincerely,
Sabra Lugthart
Associate Director, Digital Fundraising
P.S. As you’ll see, I took the liberty of removing the anonymous donor’s name from Kim’s email. I also added a couple of links that you can follow to make your donation and have it doubled.
From: Kim Elliot
To: Staff
Sent: Thursday, May 14, 2020 8:16 AM
Subject: Getting the word out
Hi everyone,
As you know, tomorrow, Friday May 15, is the last day of Xxxxxxx’s extraordinary offer. We all need to get the word out to any and all potential donors — and especially to the membership — that their opportunity to make a contribution and have it doubled is about to run out.
I don’t need to tell you what the past few months have done to our fundraising efforts. This is an opportunity to get ourselves back on something close to a solid financial footing. Xxxxxx’s offer to match every gift we receive is good up to a total of $250,000, and I really don’t want to leave any of that money on the table — we’re going to need every penny of it.
Thank you all for everything you’ve done during this matching gift campaign. Now we need to bring it to a strong finish!
Kim Elliot
Director of Membership
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