How do we talk about alcohol? New framing toolkit developed

We're excited to share an evidence-based framing toolkit on ‘How to talk about alcohol’. The toolkit helps tell a new story about alcohol, broadening understanding of the many ways alcohol causes harm. This new story can help build a movement for change.  

The toolkit comes after three years of extensive research and aims to guide public communication on alcohol to deepen understanding and build public support for effective action to reduce alcohol-related harm. The project was commissioned by Alcohol Change UK and led by the University of Stirling, with support from Frameworks UK.  
 

Invitation to tender for research on alcohol-free drinks and pregnancy 

Help contribute to new research on awareness and use of alcohol-free and low-alcohol drinks amongst those who are currently pregnant or have recently given birth. 

This project is intended to contribute to our understanding of how alcohol-free and low-alcohol drinks are regarded and their potential role as a harm reduction tool. 

The deadline for submissions is 9am on Tuesday, 19 November 2024.
 

Industry-backed apps designed to cut drinking 'mislead users'

Researchers from The London School of Hygiene & Tropical Medicine have published a first-of-its-kind global study into digital alcohol-reduction tools. 

The research suggests that alcohol industry-funded webtools and apps use covert ‘misinformation strategies’. These include omitting important public health information, and ‘nudging’ us to drink more alcohol. 

Northern Ireland gears up for minimum unit pricing (MUP)

Stormont’s Health minister Mike Nesbitt has indicated he is to seek Executive approval for introducing minimum unit pricing for alcohol in Northern Ireland. Mr Nesbitt said he wanted to work with fellow Assembly Members to determine a suitable minimum price and to help shape the new law.  

Minimum unit pricing (MUP) is not a tax and does not generate income for the government. It works by ensuring that very cheap and very strong alcohol – like cheap, strong cider – is made less attractive to buy through price increases. Evidence consistently shows that this leads to less of this type of alcohol being produced and consumed and can improve and save lives.  
 

The Dry January® 10k is back for 2025!

Join us at Willen Park, Milton Keynes, on Sunday 2 February 2025 for the return of our Dry January® 10k.

It's a sporty celebration of the Dry January® challenge and an embrace of new year running adventures. If you're not ready for a 10k or cannot be there on the day, there is a 5k available as well as virtual versions too!