Get the Inside Scoop on 2024 Ad Spend Strategies |
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Join us as Kyle Roberts (AdImpact) explores how and where advertising dollars were spent, compared to the 2020 election, and what strategic shifts occurred in the allocation of these funds.
Key Takeaways:
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Learn how campaigns shifted their ad spending
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Understand the growing influence of connected TV and streaming platforms
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Explore how traditional media like TV, radio, and print evolved in 2024, and where it still holds value
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