From Jessica Mackler, EMILYs List <[email protected]>
Subject The margin of effort
Date November 1, 2024 1:01 AM
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Happy Halloween, John! I hope you're having a fun and cozy night. I don't want to interrupt the festivities, so I'll make this quick. With Election Day around the corner, right now is the most critical time to surge support for EMILYs List women up and down the ballot. Let me explain: 

Over the past month, I've been on the ground in Michigan, Arizona, Nevada, and a few other key states. I've talked to voters, candidates, and volunteers all across the country. And I can tell you firsthand that the polls and the pundits are right: our women's races will be close. 

There's a saying in politics, beloved by fundraisers and field organizers alike: the margin of effort. When the polls are tight, and a race could go either way, what matters most is the heart, grit, and commitment of the supporters. If we put in the work, we'll win. If we don't, we won't. It's that simple.

Critical races like VP Kamala Harris', Sen. Tammy Baldwin's (WI-SEN), and Rep. Susan Wild's (PA-07) now fall squarely within the margin of effort. And your support can help make sure we reach as many voters as possible before Nov. 5.

Let's give it all we've got, John. Please donate toward our $300,000 End-of-October fundraising goal now: 

[link removed]

Thanks for being part of this team,

Jessica Mackler (she/her/hers)
President, EMILYs List


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