James,
We've reached the most expensive part of this race, James — we’re in the home stretch, but we can’t fall short now.
With just five days left in the election, what few remaining spaces there are to run ads, set up new field offices, and available equipment to get the job done all get more expensive.
We managed to secure a LOT of these things in the past few months (it's why early donations are so important). And we're in a really good place because we've outraised Tony Wied.
But of course, there's always more to do and last-minute expenses that can crop up. Here’s a big one: We need to raise another $15,203 by midnight to ensure we have the funds to keep our ads on air through election day.
Help us reach that goal and keep our ads on air: Rush a $ donation before midnight tonight. [link removed]
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When the finish line is so close, you might wonder why we're still fundraising. Well here's the truth:
We've made purchases based on what we're projected to raise all the way through November 5th. That means we've bought ads, ordered mail pieces, hired staff, and more with the expectation we'll raise the money to cover it.
If we start falling short on those projections, we'll have to make drastic cuts in the final days to cover any shortfalls.
But this team has always stepped up to make sure we hit our goals. So please, will you make sure we stay on target by donating before midnight? [link removed]
Thanks for being a part of the team,
Team Lyerly
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