Welcome to the October edition of NGP VAN News for NGP customers!

Read on to learn about new features, updates, and trainings.

The iOS 18.1 and macOS Sequoia 15.1 updates on October 28 marked the release of Apple Intelligence, Apple’s new suite of AI-powered features. New updates to the Mail app rolled out alongside Apple Intelligence. The biggest update is the replacement of pre-header text with AI-generated summaries of your email. This means your subject lines and email content need to be even more concise and engaging from the very beginning.

For more tips on adapting to Apple Intelligence, check out our recent blog post below.

Before this first release, Apple also rolled out the iOS 18.2 beta, which includes further Apple Intelligence features. This is our clearest look yet at Apple’s new Gmail-like tab experience. There are four tabs: Primary, Transactions, Updates, and Promotions.

Apple seems to be making a big bet on tabs. While Gmail's similar feature saw low adoption (up to two-thirds of users opted out), the data suggests that users engaging with the Promotions tab are highly active. While it’s not possible to influence which tab your emails end up in, it’s important to remember that tab placement is still a win because your emails are still reaching the inbox.

While these new tabs offer opportunities to engage your audience, it's crucial to ensure your emails reach the inbox in the first place. To give yourself the best chance of landing in the inbox, it’s more important than ever to prioritize deliverability best practices like engagement-based filtering and confirmed opt-in.

Want to learn more about deliverability? Check out our blog post below. 

We’re launching a new training program at NGP VAN. Check out our new website Training - NGP VAN for the latest on live webinars, recaps and key resources!

This space is designed to provide you with information on live training webinars, key resources, and updated guides that identify new features (as well as updates to your favorite tools) and how to use them in the ever-changing world of political fundraising, compliance, fieldwork, organizing, digital strategy, and social networking.

Be sure to look out for our tips and tricks, which highlight some lesser-known features, our how-to documents and checklists, as well as best practices we've gathered from working with campaigns over the years.

Office closures:

• Thursday, November 28 and Friday, November 29 in observance of Thanksgiving
• Tuesday, December 24 and Wednesday, December 25 in observance of Christmas

Office closures will be staffed with on-call support coverage.

Scheduled maintenance:

• Saturday, November 16 (6-7AM ET)
• Sunday, November 17 (6-7AM ET)
• Monday, November 18 (6-7AM ET)
• Saturday, December 21 (6-7AM ET)
• Sunday, December 22 (6-7AM ET)
• Monday, December 23 (6-7AM ET)

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