Dear John,

Let’s keep this short and sweet.

We’re now just five days from Election Day, and the team here at Inequality Media Civic Action needs to make some major decisions in the next 24 hours about how much we can afford to spend in the final sprint.

We have an incredibly exciting plan for these final days, including a new wave of voter-persuasion videos, posts, and texts that I truly believe will make a difference.

But in order to hit the go button on the most ambitious version of this plan, we need to raise $150,000 by the end of the day today. And the more we raise, the more we can do.

That’s why I’m emailing you now to ask: Will you make a donation to get the word out and support our final push to stop Donald Trump?

Inequality Media Civic Action has spent years learning the tricks of the trade to get our messages out on social media, and it’s working.

One of our most recent videos on the “10 Worst Things About The Trump Presidency” has over 3.1 million views on YouTube alone. Another video, explaining why it is 100% accurate to describe Donald Trump as a fascist, is up to 1.8 million views.

And as we’ve reported to you before, our latest videos are really having an impact changing people’s minds. For instance, after watching recent videos on key economic issues like inflation and corporate greed, people have moved in our direction by startling numbers:

• Former Biden supporters in Wisconsin moved our way by 19 points.
• “Right-leaning” voters in Pennsylvania moved our way by 17 points.
• Trump voters under the age of 25 moved in our direction by 16 points.
• “Right-leaning” voters in Arizona moved 12.5 points.

Now we need to get these videos and our other content in front of as many eyeballs as possible between now and Election Day — and your donations are absolutely critical to our success.

Will you chip in to help educate the public, get our videos in front of as many people as possible, and stop Donald Trump?

Robert Reich
Inequality Media Civic Action