An elimination game—and a lack of competition—can go a long way to boost TV ratings. The Game 4 World Series numbers bore that out, with viewership climbing to its highest point of the series. However, the Dodgers’ dramatic series-clinching Game 5 win Wednesday night will likely set a new high, while also serving as validation of the franchise’s free-spending approach under its current ownership group.
—Eric Fisher, David Rumsey, and Colin Salao
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Robert Deutsch-Imagn Images
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After more than 12 years of pursuit, big ambitions, and perhaps even bigger resources, the Dodgers have finally and fully reached Major League Baseball’s mountaintop in the era of current ownership group Guggenheim Baseball Management.
The Dodgers closed out a five-game World Series win over the Yankees on Wednesday night, coming back from a 5-0 deficit in the game to win their first full-season title since 1988, long before the Mark Walter–led Guggenheim group took over the Dodgers in 2012. The club also won the title in 2020, in the depths of the COVID-19 pandemic. But between the highly abbreviated, 60-game length of that season, the extensive steps required to even play that year, and the lack of a victory parade in Los Angeles due to mass-gathering restrictions, that championship has carried something of an unofficial asterisk.
No such qualification applies in 2024. After storming out to an MLB-leading 98 wins and their 11th National League West division title in the last 12 seasons, the Dodgers beat the Padres, Mets, and Yankees in the playoffs—the league’s No. 15, No. 1, and No. 2 spenders on player payroll, respectively, this season.
Of course, the Dodgers are an economic force themselves, and like the Rangers last year, used their wallet liberally to advance their push for a World Series title. Backed in part by a 25-year, $8.35 billion local media-rights deal with Spectrum, a revitalized Dodger Stadium, and a perennial status as MLB’s attendance leader, the Dodgers and Guggenheim last offseason secured the game’s most coveted free agent ever: Shohei Ohtani.
The Japanese superstar signed a 10-year, $700 million pact with the Dodgers, shattering all prior records in U.S. team sports, and then doubled down on the uniqueness of the contract by deferring $680 million of that money until after the decade-long term. Ohtani then outdid even the lofty expectations of that deal, becoming MLB’s first player
with 50 home runs and 50 steals in a season, and entering the World Series as the biggest star in an event full of them.
It was another, earlier free-agent deal, however, that made the most difference in the World Series: the six-year, $162 million pact for first baseman Freddie Freeman struck in March 2022. Freeman, who has had three solid seasons for the Dodgers, hit a home run in each of the four World Series games, including the walk-off grand slam in Game 1, and was the obvious choice for Most Valuable Player. Freeman’s 12 runs batted in tied a World Series record.
The fairly quick dispatching of the Yankees also cut short what had been the most-anticipated Fall Classic in many years.
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The resurgent energy to the World Series also translates to domestic television ratings, as Game 4 of the high-profile matchup between the Yankees and Dodgers drew an average audience of 16.7 million across all Fox Sports platforms, the best showing for the Fall Classic thus far.
The figure—up by 92% from the audience in the comparable game last year—was part of a triple dose of good news for the league and Fox Sports. The figure beat the draws of 15.2 million, 13.8 million, and 13.6 million for the three prior games, respectively. It also leaves the 2024 World Series still on track to have its best final viewership since 2017. The Yankees’ 11–4 win in Game 4 on Tuesday, meanwhile, ensured a sweep would not happen.
Every additional World Series game brings tens of millions of dollars in additional advertising revenue to the network, and viewership often escalates dramatically in Games 6 and 7—accelerating the trend now seen with Game 4 viewership. Game 4 on Tuesday is also the most-watched baseball game of any type, and on any network, since Game 7 of the 2019 World Series.
The Dodgers closed out a five-game World Series win on Wednesday, dramatically prevailing in a 7-6 Game 5 win, giving the team their first full-year league championship since 1988. Los Angeles also overcame the biggest deficit of any team in a clinching World Series game.
Final event viewership is expected on Thursday. Prior to Game 5, Fox Sports president of insights and analytics Mike Mulvihill suggested in a tweet that the contest could draw an average audience of 17.5 million—which would close out the World Series on a crescendo even if a coveted sixth and seventh game didn’t materialize.
No Competition
Game 4, meanwhile, had little in the way of serious competition on Tuesday night after MLB narrowly prevailed the night before in 2024’s only sports equinox, which also included a Monday Night Football game between the Giants and Steelers.
Other broadcast and cable programming going up against the World Series was primarily made up of reality shows and early-season action in the NBA and NHL. That situation no doubt further enhanced the draw for Game 4.
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The PGA Tour doled out roughly half a billion dollars in prize and bonus money in 2024, but the opportunity to earn some of that cash may become more exclusive.
Tournament field sizes, tour membership cards, and qualifying chances could all be reduced under proposed changes from the PGA Tour’s Player Advisory Council. On Nov. 18, the tour’s policy board is set to vote on changes that would take effect in 2026, including:
- The maximum number of players allowed in a tournament dropping from 156 to 144 (from 132 to 120 in some cases)
- Fully exempt tour status dropping from 125 players to 100 each season
- Decreasing the annual tour memberships given to second-tier Korn Ferry Tour players from 30 to 20
Other proposed changes include reducing open qualifying spots for some tournaments, reallocating spots reserved for sponsor exemptions, and adjusting how points are distributed for the FedExCup, which paid out $100 million in season-ending bonuses this year.
Cutting Loose
No changes were proposed to the number of players making a tournament cut, which is typically the top 65 and ties after two rounds. That’s key, as only players who make the cut receive prize money at any given tournament. That keeps the PGA Tour in compliance with Official World Golf Ranking rules, unlike LIV Golf, which does not receive ranking points for its 54-hole events that have roughly 50 players and no cuts.
This is the latest move to consolidate more prize money and rankings points for the PGA Tour’s top players. Signature events will return in 2025 with limited 70–80 player fields and elevated $20 million purses.
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Erich Schlegel-Imagn Images
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While the buzz surrounding Formula One in the U.S. seems to have cooled compared to prior years, the viewership has seen a slight uptick over last year, a credit to the close battle at the top for the drivers’ and constructors’ championships.
ESPN is averaging 1.12 million viewers through 20 races this year, 1.8% higher than the 1.1 million final viewership average in 2023, but down 7.5% from 2022. Nine F1 races in 2024 have seen viewership gains over the last year, another sign of the relatively flat viewership numbers.
Saturday’s Mexican Grand Prix had an average U.S. audience of 1.12 million viewers, the second-highest viewership for the GP, but a 3% decline compared to last year’s record audience. Last week’s U.S. Grand Prix in Austin, which happened on the same weekend as the Georgia-Texas college football tilt, had 1.3 million viewers, up from 2023 but short of the 1.4 million average in 2021.
A Competitive Final Stretch
Max Verstappen and Red Bull ran away with the F1 championship races the last two years. In 2023, Verstappen sealed the drivers’ championship with six races left.
However, despite a hot start to this season, the Dutch driver is facing pressure from McLaren’s Lando Norris, who sits 47 points behind with four race weekends and two sprint races remaining. The gap is wide enough that Verstappen could finish second in all remaining races and still win the title, however, he placed sixth in Mexico to Norris’s second—a 10-point differential.
In Austin, Verstappen received two controversial 10-second penalties during incidents with Norris.
“I think today it was just not fair, clean racing,” Norris said. “Therefore, I think he got what he had coming to him.”
Verstappen said he thought the 20 seconds in total penalties he received was “a lot,” but declined to share his opinion on the actual racing incident.
Ferrari’s Carlos Sainz ended up winning the race, with his teammate Charles Leclerc finishing in third, lifting the Scuderia above Red Bull and just 29 points behind McLaren in the constructors’ championship.
Verstappen’s Red Bull teammate Sergio Pérez is on the hot seat again following a scoreless 17th-place finish Sunday at his home race. While it’s unclear the difference in payouts for constructors based on their place in the championship, Autosport estimated last year’s winners were awarded $140 million, compared to $131 million for second and $122 million for third.
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With the 2024 presidential election just five days away, Front Office Sports breaking news reporters Alex Schiffer and Margaret Fleming joined the show to reveal their findings on political giving from owners.
Plus, Blake Griffin might be the next big name to launch a broadcasting career. “Tuned In” columnist Michael McCarthy discusses Amazon’s and NBC’s interest in the former All-Star.
Watch, listen, and subscribe on Apple, Spotify, and YouTube.
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- FOS multimedia reporter Derryl Barnes visited the Intuit Dome last week and explored some of the unique features of the Clippers’ new $2 billion home. Check it out.
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- Jameis Winston led the Browns to an upset win Sunday over the Ravens in his first NFL start since 2022—then quoted Eminem in his postgame interview. Take a look.
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assets. |
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Do you care if the owner of your favorite sports team donates money to presidential candidates?
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Wednesday’s result: Only 14% of respondents are still interested in watching Aaron Rodgers and the Jets despite their 2–6 record.
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