Dear MoveOn member,
As first reported by CNN, yesterday MoveOn launched a seven-figure ad on
the economy—the No. 1 issue in this election—with two partner
organizations, the Working Families Party and Future Forward.^1
It's our closing argument before Election Day. We are making the final
case to American voters that Vice President Kamala Harris is on the side
of working people, while Donald Trump absolutely is not.
The ad is airing on streaming services in all seven battleground states
and is targeting late-deciding, less political, working-class voters, as
well as those voters who have been third-party curious. It can also be
seen on YouTube.
It's a very large ad buy, but we had to do it—because this is the final
stretch, and we're leaving everything on the field.
But here's the thing: We hadn't budgeted for this ad; we didn't think we'd
have to do something like this so late in the game.
But this election is too close—and the stakes are too high—for us to sit
this out.
It's critical that we reach on-the-fence voters, and this ad is how we'll
do it.
We know that you'll be shocked by the cost of this ad. It's a seven-figure
ad buy, but with all of the political spending in this election, that's
what the going rate is. We couldn't have done it without crucial allies,
and we wouldn't spend the money if we didn't think it had to be done.
Now, we urgently need additional funds for the final stretch to continue
our other critical work to reach voters.
[ [link removed] ]We are counting on you, John. Please rush a $9
donation to MoveOn to help us keep our electoral program going in the
final sprint to Election Day.
We want you to watch the ad, but here's a preview:
Against the backdrop of powerful images, our ad says:
"Most of us work hard to care for the people we love and build a better
life. But corporations are making record profits, getting richer off our
backs, while we work harder. Kamala Harris will make sure we keep more of
what we earn–cracking down on price gouging, lowering the cost of housing
and prescription drugs, and making the rich pay their fair share in taxes.
Vote Kamala Harris. She's with us. Not with them."
And it closes with an image of Trump and his billionaire buddy Elon Musk.
Before launching the ad, we tested it with voters in our target audiences,
and it performed extremely well across every demographic in each swing
state.
The results blew us away. They were among the best we'd seen for an ad
during this entire election cycle.
That's why we knew we HAD to launch this ad, with the help of crucial
partners, at a massive, impactful, difference-making, seven-figure scale.
But we have crucial work we must continue in the final week, including ...
* Phone-banking more than one million voters
* Microtargeted ad campaigns so that each voter sees the ad most
persuasive to them across multiple digital channels
* Partnerships with social media influencers
* Our community vote tripling program that helps voters reach out
personally to their family and friends to remind them to cast a
ballot. Studies show this program as much as five times more effective
than traditional voter outreac
* Field organizers on the ground in battleground states who are running
canvasses to reach the critical voters who will decide this election.
We can't afford to pull even a little bit away from this crucial work. Not
even for this incredibly powerful ad campaign. So we're counting on you to
help fill this funding gap for the final stretch.
[ [link removed] ]Please rush a $9 donation now to help MoveOn have the
resources for this final sprint to when the polls close on Election Day.
The New York Times editorial board wrote powerfully on Sunday: "Donald
Trump says he will prosecute his enemies, order mass deportations, use
soldiers against citizens, abandon allies, play politics with disasters.
Believe him."^2
They used Trump's own words to outline his dangerous plans in each of
these areas, repeating each time, "Believe him."
We believe him and know what he's capable of. And we know that the
Trump-packed Supreme Court won't stop Trump. Remember, the Supreme Court
ruled this year that Trump can't be prosecuted for crimes he commits as
president.^3
And we know that the political staff who held Trump in check—to an
extent—in his first term have since abandoned him and are sounding the
alarms about how dangerous he is. They have been replaced by MAGA
die-hards who are endlessly loyal to Trump and will alway put him above us
and our country.^4
And that's why in these final six days before the election, we MUST do
everything possible to get every left-leaning voter in the battleground
states to the polls. But it's going to take all of us doing everything we
can.
[ [link removed] ]We need you now, John. Please rush a $9
donation now to help MoveOn have the resources for this final sprint to
when the polls close on Election Day.
Thanks for all you do.
–Britt, Amanda R., Alyssa, Isbah, and the rest of the team
P.S. Bruce Springsteen and Beyoncé are reminding their friends and family
to vote, and we need voters in key battleground states to join them!
[ [link removed] ]RSVP now to call Harris-Walz supporters and ask them to triple their
impact by reminding people to vote.
Sources:
1. "Democratic groups launch new ad in push for low-propensity voters and
people considering third parties," CNN, October 28, 2024
[link removed]
2. "Donald Trump Says He Will," The New York Times, October 27, 2024
[link removed]
3. "Justices rule Trump has some immunity from prosecution," SCOTUSblog,
July 1, 2024
[link removed]
4. "As Election Nears, Kelly Warns Trump Would Rule Like a Dictator," The
New York Times, October 22, 2024
[link removed]
Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.
Will you donate to power MoveOn's election plan, stop Trump, and ensure
Project 2025 is never enacted?
[ [link removed] ]Yes, I'll chip in.
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