Don't wait. Make twice the difference in the fight against Alzheimer's now.
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October 72-Hour Match Challenge
Don't miss your chance to double your impact.
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Dear Friend,

Time is running out. Our October 72-Hour Match ends at midnight tomorrow. This limited-time opportunity is made possible by a generous donor who wishes to remain anonymous. Thanks to their pledge to support research and local chapter events, any gift you make — up to a total of $50,000 — can have 2X THE IMPACT on our work to provide quality care and support and advance critical research.

Alzheimer's and other dementia are projected to cost our nation $360 billion in 2024. And there is no dollar amount that can be placed on the emotional toll everyone impacted by this disease pays every single day. We don't have a second to waste. Please make the most of the short time left in our October 72-Hour Match Challenge. Join the fight with your first gift now while it can still go 2X as far to help provide essential care and support and keep our research momentum going.
You only have until midnight tomorrow to make a gift that can go 2X as far.
Your impact can be doubled.
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The economic impact of Alzheimer's and all other dementia this year is staggering. By 2050, it could reach nearly $1 trillion. As the cost of this disease grows every day, the need for your generosity grows more urgent, especially when it can go 2X as far to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

I know these soaring financial numbers can seem daunting, and the emotional costs of this disease can devastate lives and bring immense heartbreak to everyone impacted. But I also know that every single dollar you give makes a meaningful impact in our work. Just look at what we achieved together thanks to the generosity of our community:
The impact of your generosity.
As the costs — both financial and emotional — of Alzheimer's continue to grow, so must our conviction to keep this momentum moving forward. To do that, we need your support right now.

The deadline for our October 72-Hour Match Challenge is quickly approaching, I urge you to think about the nearly 7 million living with Alzheimer's today, and the more than 11 million family members and friends providing their care. They are not statistics. They are not numbers. They are our mothers, fathers, sisters, brothers, grandparents, friends and neighbors. They all need us right now. We need you to make a gift that can go 2X to fuel vital care, support and research efforts to fight Alzheimer's.

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This October 72-Hour Match Challenge ends tomorrow. There is no time to waste. Make your first gift that can be doubled in impact now. Thank you.

Gratefully yours,

Donna McCullough
Chief Operating Officer
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P.S. With every second that ticks by toward tomorrow's midnight deadline, your participation in our October 72-Hour Match Challenge grows more urgent. Don't wait to make the most generous gift you can right now while it can still be MATCHED 2X to help care for those living with Alzheimer's today and advance research to protect us all in the future.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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800.272.3900 | alz.org® | Donate

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