Dear John,

We’re now just 8 days until Election Day, and I know that so many of you are dismayed and frightened at the polls showing Donald Trump running head-to-head with Kamala Harris.

And I’m going to be honest. I’m scared too.

Our democracy barely survived four years of Donald Trump, and this time around there will be no guardrails. The old-school, institutionalist Republican Party is dead. The Supreme Court has given him sweeping immunity from criminal prosecution. He has pledged to prosecute his political enemies, mobilize the U.S. military against the American people, and act as a “dictator on day one.”

But here’s the key thing I want you to focus on right now: This final week is the most important week of the entire campaign, and believe it or not, there are millions of Americans who are only just now starting to really pay close attention.

The videos our team is pushing out right now are some of the most effective voter-persuasion videos we’ve ever tested, and now we need to get these posts and videos in front of as many people as possible.

So I'm asking you today: Will you make a donation to help educate the public and support our efforts to stop Donald Trump?

I know that many of you are appalled at polls showing Trump running neck and neck with Harris, given everything we and the rest of America already know about him, and given how talented and dedicated Harris is and would be — will be — as president.

But in these critical final days, I urge you to keep the faith — especially your faith in the common sense and good-heartedness of the vast majority of our fellow Americans.

We cannot become so consumed with the failings of current politicians or the hateful rhetoric of Trump and his fellow Republicans that we forget the incredible progress we’ve made on so many of the issues we care about, including the many good things that have happened in Washington under the Biden-Harris administration.

They want us to give in to cynicism and give up on our fellow Americans. We can’t let that happen.

The team at Inequality Media Civic Action has a plan to connect with millions of people in these final days — including the undecided voters in the key battleground states. Our latest videos are getting views and going viral in a way we’ve never seen, and we know they’re making a difference changing people’s minds about the key issues in this election.

Now we need to get these videos in front of all the millions of voters who are just now finally tuning in and deciding who they will vote for or whether they will vote at all.

Will you donate to help educate the public, get our videos in front of as many people as possible, and stop Donald Trump?

Robert Reich
Inequality Media Civic Action