Dear MoveOn member,
My friends, this is no ordinary election. This is no ordinary time.
At this juncture—just over one week until Election Day with the race tied
in battleground states—none of us who care about the future of this
country can afford to be a mere spectator.
This is an all-hands-on-deck moment. The stakes could not be higher.
We MUST—simply must—do everything in our power to help turn out the
millions of people with progressive values in battleground states and
districts who risk sitting out this election. I can tell you quite
confidently that these voters will make the difference—but only if they
vote.
That's why I'm writing to you now with a very serious last request:
Please, if you are able to, join me in starting a monthly donation to
MoveOn's highly strategic and effective work to turn out infrequent voters
in battleground states and districts, and to protect the results from any
potential MAGA interference. MoveOn has been focused on these voters all
year long and is firing on all cylinders now, running a massive,
multifaceted program to reach these precise voters, but MoveOn needs an
urgent infusion of donations to pay for it all.
Will you join me right now in starting a $5 monthly
donation, John? Please. Your donation will help power MoveOn's
critical work in these final days and then help defend the results of this
free and fair election if and when Trump tries to undermine the results.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]Can't chip in monthly? Click here to make a one-time donation instead.
National Public Radio released an investigation this week that found that
Donald Trump has made more than 100 threats to prosecute or punish
perceived enemies.^1
In these final days before the polls close, Trump is escalating his
attacks on fellow Americans whom he calls "the enemy from within."^2
Trump went so far as to say that if "radical left lunatics" disrupt the
election, "it should be very easily handled by—if necessary, by National
Guard, or if really necessary, by the military."^3
Which gets me right back to that all-hands-on-deck moment I was talking
about.
That's where MoveOn comes in.
They have devised a data-driven campaign to cut through the noise of the
media and reach the precise voters who are likely to decide this
election—1.5 million of them, to be exact.
They are now in the final sprint of a yearlong campaign that began by
engaging and persuading these voters and is now working 24/7 every day to
get them out to the polls.
I've been tracking this work all year and have been consistently wowed by
the strategic analysis that shaped MoveOn's work, as well as their focused
and steadfast execution.
They are engaging these voters from all angles. Handwritten postcards,
phone calls, microtargeted ad campaigns that are able to ensure that each
voter sees the ad most persuasive to them across multiple digital
channels, partnerships with social media influencers, and, perhaps most
importantly, their innovative community vote tripling program that helps
surge voters reach out personally to their family and friends to remind
them to cast a ballot—a program that studies show is as much as five times
more effective than traditional voter outreach.
Impressive, right?
No organization in America has a better track record of success at using
cutting-edge strategies to reach infrequent voters who are on our side
than MoveOn. I believe that MoveOn's electoral program could be the
difference between Vice President Harris winning or losing the election.
Which is why I'm asking:
Please, if you are able, start a $5 monthly donation to
MoveOn right now to power this critical, democracy-saving work all the way
through Election Day and then to protect the results of the election and
ensure every vote is counted.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]Can't chip in monthly? Click here to make a one-time donation instead.
John, we all watched January 6 happen in real time. Would you
call masked and armed rioters beating police officers with flagpoles,
erecting gallows to "hang Mike Pence," and stalking through the halls of
Congress in an attempt to stop the certification of a free and fair
election a "day of love," as Trump recently did?^4 Would you proudly refer
to yourself as a member of the "we" who did all that?
What do you think our nation's future looks like if our president believes
those things?
We cannot allow that future to become our reality, and it is up to each
and every one of us to stop it.
MoveOn's get-out-the-vote program will have an incredible impact on this
close election—if it's fully funded. Please start a $5
monthly donation to help win the election and fund MoveOn's work to
organize against any MAGA efforts to undermine the results.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]Can't chip in monthly? Click here to make a one-time donation instead.
Thanks for all you do.
–Robert Reich
P.S. Stop doomscrolling! The election is close, so that means that all
get-out-the-vote efforts can make the difference between winning and
losing in battleground states. [ [link removed] ]Ease your anxiety by signing up for one
of the daily phone banks to call Harris supporters and ask them to remind
their friends and family to vote.
Sources:
1. "Trump has made more than 100 threats to prosecute or punish perceived
enemies," NPR, October 22, 2024
[link removed]
2. Ibid.
3. Ibid.
4. "Trump once called Jan. 6 a 'heinous attack.' Now he calls it a 'day of
love.'" NBC News, October 17, 2024
[link removed]
Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.
Will you start a monthly donation to power and sustain MoveOn's election
plan, stop Trump, and ensure Project 2025 is never enacted?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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