John, 

I wasn't planning to write you tonight – I'll keep this quick. 
 
The most important thing is that we hear from you before midnight. If you've already responded over the last 36 hours you can disregard this message. 
 
We still need to raise an additional $4,210 by 11:59 p.m. to reach our October goal! 
 
I'm extremely concerned about what will happen if we fall short tonight. The Democrats are pouring millions into a barrage of ads attacking me and they've been gaining ground. 
 
Will you pitch in even just $1 to help put us over the top? 

Thank you so much for being part of the team. We're on the front line to save our country and I'm grateful to count you as a friend. 
 
- Ted