The Post-Primary Election Season Has Already Produced $45 Million In TV Spending
LANSING (May. 10, 2020) — In most elections, political advertising on Michigan airwaves is bought close enough to the election that it's not useful to report totals until after voters go to the polls.
That's changed this election season. Michiganders are already staring down more than $45 million in spending between March and November, with about $36 million of it set to run after the publication of this report, according to data from the firm Advertising Analytics reviewed by MCFN. That total is almost certain to increase.
Most of it, predictably, is about the presidential election. And a single liberal super PAC, Priorities USA Action, is responsible for more than a third of all the spending:
