Our opponent just bought 500 points against us on TV - that’s how we track how many times the ads will be seen by voters. It’s a big buy - basically, any time a persuadable voter turns on their TV they will see this attack ad against Josh.
Our strategy has always been to match our opponent dollar for dollar in TV spending to make sure voters see our ads just as much as they see his. But with our opponent’s new ad, we have to put in even more money to keep pace.
Stick with me here - we’re moving into some math. We’re in the Sacramento media market, one of the most expensive places to run ads in the entire country. It costs $700 to earn 1 point on TV (or $350,000 for 500 points).
All of this means it’s going to cost a lot of money for us to respond effectively. We desperately need your support to combat these attacks!
Remember, Josh doesn’t take a single dime of corporate PAC money, so we can’t do this without your support.
- Ryan Feldman
Campaign Manager, Josh Harder
You are receiving this email because Congressman Josh Harder is one of our last lines of defense to protect our democracy against MAGA extremists like Donald Trump and Marjorie Taylor Greene.
