Dear MoveOn member,
So many people across the country have been asking how they can help in these final days of what is now considered the closest presidential race in modern history, and here's one very impactful way:1
MoveOn is running powerful get-out-the-vote ads targeting 1.63 million new voters and "surge voters" in battleground states and districts. Surge voters are infrequent voters who are left-leaning, and they skew younger. Voting is not a habit for these voters, meaning they risk not casting their vote at all.
This election will come down to whether surge voters turn out.2
Our ads, which are running on the streaming, online video, and social media platforms where surge voters spend their time have tested EXTREMELY well. For instance, as first reported yesterday by NBC News, MoveOn just launched an ad inspired by the re-released brat album—the highest-rated album of 2024—encouraging young infrequent voters to cast their vote by November 5.3,4
Testing found that, after seeing this ad, surge voters feel that their vote has more power, are more likely to vote, and are more likely to vote for Vice President Harris. For instance, the brat-inspired ad increases the power voters feel their vote has by 8 percentage points, which is VERY strong.
But Monday is the deadline to buy more ad space on Meta platforms (which includes Facebook and Instagram), and we urgently want to expand our ad buy to show the brat ad, as well as other high-performing get-out-the-vote ads on abortion and birth control and Project 2025 to more surge voters in key battleground states (specifically, Arizona, Nebraska's 2nd District, North Carolina, and Wisconsin).
John, these ads are powerful, effective, and a critical way to reach infrequent voters, who share our progressive values but risk not casting their votes, in these final hours and days before polls close on November 5. If we raise $100,000 before midnight on Sunday, we can reach another 300,000-400,000 infrequent voters with our ads.
Will you start a weekly donation through Election Day to help show our ads to more infrequent voters and help turn these voters out so that together we can elect Vice President Harris, defeat Donald Trump, and deal a massive blow to MAGA? Then, we must be prepared to immediately spring into action after the election, no matter the outcome. Every dollar counts.
If you've saved your payment information with ActBlue Express, your donation will go through immediately:
We all know just how much is at stake. We have the power, together, to win this election—if we use it. So, please, please, please join us!
Thanks for all you do. We got this!
–Alexis, Allie, Joel, Mia, and the rest of the team
P.S. RSVP and bring three friends to this weekend's ice cream social with Ben and Jerry and their fellow ice cream connoisseur, Tom Colicchio of "Top Chef," on Sunday, October 27 at 8 p.m. ET/5 PT, to talk politics, ice cream, and the joy of electing Vice President Kamala Harris and Governor Tim Walz. And everyone who joins the call has a chance to win an autographed pint of Ben & Jerry's premium, limited-edition, handmade Kamala's Coconut Jubilee ice cream.
Sources:
1. "State of the Race: A Close Race Gets Closer," The New York Times, October 15, 2024
https://act.moveon.org/go/198435?t=9&akid=412253%2E40999114%2Ewch_0H
2. "Sleepwalking Our Way to Fascism," Weekend Reading, October 18, 2024
https://act.moveon.org/go/198580?t=11&akid=412253%2E40999114%2Ewch_0H
3. "MoveOn launches 'brat'-inspired ad targeting young voters," NBC News, October 23, 2024
https://act.moveon.org/go/198581?t=13&akid=412253%2E40999114%2Ewch_0H
4. "Brat," Wikipedia, accessed October 23, 2024
https://act.moveon.org/go/198582?t=15&akid=412253%2E40999114%2Ewch_0H(album)
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