The days dwindle down to a precious few, as Maxwell Anderson wrote in his lyric for "September Song," to a musical passage that composer Kurt Weill put in an ominously minor key. And ominously minor is a key now stalking Kamala Harris’s presidential campaign. A national Wall Street Journal poll out today shows her trailing Donald Trump by two percentage points, while a Financial Times poll also out today shows Trump leading Harris by one percentage point on the question of which candidate voters trust more to handle the economy. All of which raises the urgent question of what message Harris should drive home in the dozen days remaining before November 5th. Of late, she’s been campaigning with Liz Cheney and addressing the unprecedented threat that a new Trump presidency would pose to
democracy. She’s scheduled a rally next Tuesday on the Ellipse, the site of Donald Trump’s incitement address to his assembled acolytes and thugs on January 6th, 2021. Having chosen that setting, she will surely deliver her clearest statement on the dangers that Trump poses to American democracy and the constitutional order. (The two are not synonymous, I hasten to point out, but that’s a problem I’m not addressing here.) Is that the most effective message Harris can deliver? As the legendary pollster Stan Greenberg notes in a piece posted on the Prospect site today, Harris’s most effective messaging is her policy on reducing the cost of living. Of all her ads, the one that registered most positively among voters is the one in which she says:
When I am elected president, I will make it a top priority to bring down costs. We should be doing everything we can to make it more affordable to buy a home and more than 100 million Americans will get a tax cut. I will help families; letting you keep more of your hard-earned money. As president, I will be laser focused on creating opportunities for the middle class that advance their economic security, stability and dignity.
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