Dear John,

With less than two weeks to go before Election Day, Kamala Harris and Donald Trump are essentially tied. Neither candidate is ahead by even a single point in the New York Times’ polling average of five critical battleground states.

How the hell is this possible?

Trump emits dangerous lies like most people breathe. He attempted a coup against the United States, handed huge tax giveaways to his ultra-wealthy backers, and created a Supreme Court that took away women’s rights over their own bodies and immunized presidents from criminal liability.

He calls immigrants “animals” and claims they are “poisoning the blood of our country.” He says he will wreak vengeance on his political opponents, calling them “scum,” “vermin,” and the “enemy within,” and openly threatens to use the U.S. military against them.

He is also threatening to strip television networks of their broadcasting licenses because of coverage he doesn’t like. He refuses to be bound by the results of the upcoming election, and his own former chief of staff says he meets the definition of a “fascist” and has repeatedly praised Adolf Hitler.

At this juncture — less than two weeks before the end of voting and with the race virtually tied — none of us who care about the future of this country can afford to be mere spectators.

That’s why I’m emailing you today. Inequality Media Civic Action is launching our final push to Election Day with some of the most effective voter-persuasion posts and videos that we’ve ever tested. I truly believe that if enough voters see these videos, they can make a difference.

So I’m asking you: Will you donate $5 to help educate the public and support our efforts to stop Donald Trump?

I felt hopeful in late July, when Joe Biden selflessly bowed out of the election and passed the baton to his vice president, Kamala Harris.

I’ve felt even more hopeful as Harris has proven herself to be a tough, exuberant, powerful campaigner and a force for positive change. Her debate performance against Trump was the best I’ve ever seen.

But at this moment, I’m frankly worried.

In all my years, I have never come across a bully more squalid than Donald Trump. He is the bully of all bullies — and he’s surrounded by people who make his threats more credible, should he regain power.

They include Charlie Kirk, who runs Turning Point USA and who said recently that “if you’re a Christian that votes to the Democrat Party, you are voting for things that God hates”; Russell Vought, former Trump budget director who oversaw Project 2025; Stephen Miller, the mastermind behind some of Trump’s cruelest immigration policies; and Kevin Roberts, president of the Heritage Foundation, who describes America as being in the midst of a “second American Revolution” that will be bloodless “if the left allows it to be.”

My friends, this is no ordinary election. This is no ordinary time. This is an all-hands-on-deck moment. A five-alarm fire. A Category 5 hurricane.

The good news is that our latest videos are some of the most effective we’ve ever tested. We’re getting millions of views, and we know from scientific A/B testing that our videos are having a real impact on changing people’s minds in the battleground states.

Now we need to get these videos and other content in front of as many people as possible between now and Election Day — and your donations are absolutely critical to our success.

Please donate $5 to help educate the public, get our videos in front of as many people as possible, and stop Donald Trump.

Robert Reich
Inequality Media Civic Action