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Hi John — I just made a risky decision, and Blue Amp Action suggested I reach out to share it directly. Let me explain:

I just launched the final TV ad of my campaign to replace Mark Robinson and flip the NC Lieutenant Governor’s Office. And while we had enough resources to secure TV time in North Carolina’s two biggest markets, we ultimately fell short of the funding needed to confidently go on air in Eastern North Carolina.

I gave the green light to expand our ad buy into Eastern North Carolina anyway — even though we currently don’t have the money in our budget. Now, I’m counting on this team to close this budget gap so we can keep our ads and other programs running without serious cutbacks.

We’re facing an uphill battle to keep our ad on the air in key markets through Election Day, so please, split a donation between my campaign and Blue Amp Action’s today to ensure as many NC voters as possible see our message.

Decisions like this are never easy, John. We need to balance our TV budget against a bunch of other important needs like supplies for volunteers, staff, events, and so much more, but here’s why I took a risk:

Every public poll shows me running neck-and-neck with my opponent — and Mark Robinson’s handpicked running mate — Hal Weatherman, in this race to become North Carolina’s next Lieutenant Governor. This election will come down to which team does a better job of reaching voters with their message.

That’s why I ultimately made the decision to go all-in reaching voters in Eastern NC and other communities Democrats don’t always invest in. This ad is one of our best opportunities to reach millions of voters before Election Day and swing this toss-up race in our favor, and we have to take advantage of it. 

Let me be clear: This was a tough call — but it’s one I felt we ultimately had to make to give ourselves the best possible chance of flipping the Lieutenant Governor’s office blue. 

I felt confident taking this risk because I knew folks like you would step up and have my back. So please, John, will you split a donation between my campaign and Blue Amp Action’s today to ensure we can reach as many voters as possible with our new TV ad?

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About BlueAmp Action:

We cannot sugarcoat the current situation. Right-wing authoritarianism, defeated by a worldwide coalition during WWII, was only in hibernation. Over the past decade it has infected democratic societies--including ours. It is as simple as it is terrifying: What we do now will define the future of our country and world. 

We at Blue Amp Action are dedicated to liberal, open societies, where reason and science are applied to solve our problems; where civil rights--including voting rights!--are protected for all. We fight for these values every day. Speaking up on our platforms, raising the voices and the political prospects of liberal pols and pundits. 

And savvy grassroots activists like you know, just like we do, that we can’t stop watching the people we help elect: after the elections, we have to keep organizing support for the policies we like and pushing back against the ones we don’t.

When the public tunes out between elections and the only people our elected officials hear from are the paid lobbyists of wealthy corporations, our government stops being accountable to the needs of ordinary families.

Democracy never sleeps, and neither can we.

So we ask that you support our work, so we can continue to engage in this fight every moment of every day. So our kids grow up in democracy, not dystopia.

Thank you for your support for all we do! Please follow Cliff Schecter on Twitter @cliffschecter, or subscribe to The Takedown with Cliff Schecter on YouTube, to keep up to date with this battle for the heart and soul of our country.

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You're getting this message because you’ve supported good causes and Democratic candidates. We need your support to continue fighting for our democracy. We love having you in our network, but if you no longer wish to hear from us, you can unsubscribe here.