Dear John, I wanted to make sure you saw my message from this morning about honoring a special mom with a gift that can go TWICE as far in our fight to end Alzheimer's disease. I don't want you to miss your chance to DOUBLE your impact on our critical work during this unprecedented time. Your first gift can be matched to provide Alzheimer's care and support and accelerate research. Tomorrow, I'll be holding your family — and all families facing Alzheimer's — in my heart. Thank you for your special gift and for your commitment to our vision of a world without Alzheimer's and all other dementia. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Alzheimer's Association Sent: Saturday, May 9, 2020 To: John xxxxxx Subject: Honor a special mom with 2X the impact in the fight to end Alzheimer's.

Honor someone you love with a gift that can go twice as far.

Dear John, Like so many holidays and events over the last two months, this Mother's Day will be unlike any before it. So many of us have recently experienced the pain of being separated from family and friends we love, which can be especially difficult on occasions like Mother's Day. So our 24/7 Helpline (800.272.3900) is open — offering care and support to families who are impacted by Alzheimer's disease. In honor of every mom who has been affected by Alzheimer's, I hope you'll make a special gift today. Thanks to our limited-time $200,000 Matching Gift Challenge, you can make TWICE the impact in advancing Alzheimer's care and support and accelerating research. It's a great way to honor the special mom you love or someone else in your life. This incredible opportunity is made possible thanks to a generous donor who wishes to remain anonymous. They have pledged to match all gifts made to our $200,000 Matching Gift Challenge before June 15, up to a total of $200,000. Please hurry. Alzheimer's doesn't stop during this pandemic, so we can't either. Make your special Mother's Day gift now, while your donation can be matched — DOUBLING your impact on our work to provide care and support and accelerate Alzheimer's research. Your first gift today can go TWICE as far in our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Until June 15, your gift of: $16 can become $32. $30 can become $60. $50 can become $100. Any amount you give today can be matched up to a total of $200,000, so please be as generous as you can. Please join us while your gift can go twice as far in the fight to end Alzheimer's and see our families — and our mission — through this crisis and beyond. Thank you, Donna McCullough Chief Field and Development Officer P.S. Honor mom for Mother's Day, and your gift can have TWICE the impact to help move us closer to our vision of a world without Alzheimer's and all other dementia. Please donate now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.