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John,

They're a fact of life around election season, and if you live in a swing state, it might feel like they're all you see and hear lately: political ads. So before you mute your TV, change the radio station, or toss that mailer you just got in the recycle bin, let's talk about how ads are helping us win in November.

Ads are one of the best ways Democratic pro-choice women can reach voters in this critical final stretch before Election Day. Your support makes voter outreach possible, and our women are in dead-heat races where EVERY VOTE could make the difference between winning and losing. That's why we're running our Dead Heat Fund – to surge support to candidates in the closest races nationwide. Please, donate whatever you can now.

Abortion is on the ballot this year, John. Many states will see propositions and amendments about abortion rights directly on their ballots, but EVERY state will see candidates up and down the ballot who are fighting hard to protect our most fundamental rights — or take them away.

That's a big part of why EMILYs List has spent more than $20 million (so far!) on major TV, digital, and streaming platform ad campaigns in critical states this cycle. These ads focus on reproductive rights and highlight the differences between EMILYs List women and their opponents, and they're extremely effective at informing voters of the stakes.

And as always, timing is everything. In the last two and a half weeks before Election Day, people are getting ballots in the mail, voting early in person, or making their plans to vote on November 5. This is when it matters MOST that they know which candidates are fighting for them, and which are fighting to control their bodies and their futures. That's where we come in.

Can you make a donation right now, today, to help Democratic pro-choice women in this year's toughest races reach more voters, set the record straight on their opponents, and WIN on Election Day? Donate here:

If you've saved your payment information with ActBlue, your donation will go through immediately:

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Thanks for stepping up for women,

Ben Ray (he/him/his)
Interim Vice President of Federal and Gubernatorial Campaigns, EMILYs List