| From | Brandon | Check My Ads <[email protected]> |
| Subject | Three's a crowd, and that's a great thing 🥳 |
| Date | October 18, 2024 5:24 PM |
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3ow=3D.
October 18, 2024=20
Happy 3rd birthday to us!
In October 2021, Claire and Nandini launched Check My Ads with one goal: to=
rip the heart out of the disinformation economy.=20
What followed was the building of a community around campaigns to protect d=
emocracy by defunding insurrectionists. We pressured Magnite to follow its =
own policies when it came to Fox News. Advertisers dropped Steve Bannon aft=
er we showed them where their money was going.=20
But individual misinformation sites are the symptom, and we need to treat t=
he disease: an adtech industry with no oversight or transparency.=20
So we adapted. We grew. It=E2=80=99s no longer about just one site, it=E2=
=80=99s about the entire ecosystem making misinformation and scams profitab=
le, while stealing from actual journalism and real publishers. It=E2=80=99s=
about Google placing ads on policy-violating sites and not telling adverti=
sers. It=E2=80=99s about putting innocent people at risk by not enforcing p=
olicies.=20
The strategy is paying off. This week, Google announced a change to the ver=
y same ad placement system we spent weeks pressuring them about. Adtech com=
panies are updating their policies after we point out weaknesses. The Unite=
d Nations=E2=80=99 push for adtech accountability underlines and follows ou=
r framework.=20
We also learned that we live rent-free in Google=E2=80=99s head =F0=9F=92=
=81=E2=80=8D=E2=99=80=EF=B8=8F, courtesy of some court documents: =20
A portion of Google=E2=80=99s 2022 Ad Safety Report Training from its most =
recent monopoly trial, mentioning Check My Ads.
And all this, all this, grew out of a passionate community of people like y=
ou who continue to show up and let the adtech industry know they=E2=80=99re=
not getting away with this anymore. Thank you, thank you, thank you for an=
incredible third birthday. Here=E2=80=99s to many more!
=20
This is an NCIS episode I'd watch
Officials from the Department of Justice and the Naval Criminal Investigati=
ve Service are apparently nosing around Google, Integral Ad Science, and Do=
ubleVerify, asking ad executives about the multiple brand-safety scandals r=
evealed in Adalytics reports, Marketing Brew=E2=80=99s Ryan Barwick reporte=
d.=20
They=E2=80=99ve also been asking ad execs about conflicts of interest in br=
and safety company's business models, so we are thrilled to see that the di=
alogue we've started is reaching the right people.=20
The reports, that Google was inadvertently collecting data on children; tha=
t it was placing ads on sanctioned sites; and that it was putting ads on si=
tes that violated its own policies, highlighted what we=E2=80=99ve long wri=
tten about. Brand safety tech is opaque, conflicted, and unregulated, perva=
ding the digital ad industry to the detriment of brands, publishers, and co=
nsumers.
=20
Claire Atkin, eternal friend of the pod =20
Claire popped up on Luke Szkudlarek=E2=80=99s Fixing the Game podcast to ta=
lk about programmatic ad fraud, Google=E2=80=99s role in it, and how the he=
ck Check My Ads grew from two people to hundreds, thousands, tens of thousa=
nds of people who want to want to make the internet a better place.=20
=E2=80=9CWhen you start to ask questions about things that really matter, p=
eople will come out of the woodwork and help,=E2=80=9D Claire told Luke.=20
And she's right! Thank you all, again, for being here, for signing up, for =
showing up, for taking the 5 seconds to click open on an email, and for con=
tinuing to work together to fix the internet.
Forward!
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"A blu=
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ctober 18, 2024 </strong></p></th>=20
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
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Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">In October 2021, Claire and Na=
ndini launched Check My Ads with one goal: <a class=3D"notion-link-tok=
en notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6m=
QnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrerZyIa4dZU6vYjambImGLJU=3D" rel=3D=
"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;"><span class=3D"link-annotation-unknown-block-id-823706287">to=
rip the heart out of the disinformation economy</span></a>. <br><br>What f=
ollowed was the building of a community around <a class=3D"notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQ=
nJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrekES7w_rhsoO-ZsSAMdVi9c=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"3" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;"><span class=3D"link-annotation-unknown-block-id-1704690813">ca=
mpaigns to protect democracy by defunding insurrectionists</span></a>. We <=
a class=3D"notion-link-token notion-focusable-token notion-enable-hover" ta=
bindex=3D"0" href=3D"[link removed]
bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrekH-UMtT=
IAr7lLf_60W4kBU=3D" rel=3D"noopener noreferrer" data-token-index=3D"5" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkn=
own-block-id--631979591">pressured Magnite to follow its own policies</span=
></a> when it came to Fox News. <a class=3D"notion-link-token notion-focusa=
ble-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3o=
w=3D/fDNkJaEFS9I8Lu71slCreu-JTZxi_fw_dPcOk9cRhuI=3D" rel=3D"noopener norefe=
rrer" data-token-index=3D"7" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><s=
pan class=3D"link-annotation-unknown-block-id--957086838">Advertisers dropp=
ed Steve Bannon</span></a> after we showed them where their money was going=
. <br><br>But individual misinformation sites are the symptom, and we need =
to treat the disease: an adtech industry with no oversight or transparency.=
<br><br>So we adapted. We grew. It=E2=80=99s no longer about just one site=
, it=E2=80=99s about the entire ecosystem making misinformation and scams p=
rofitable, while stealing from actual journalism and real <span class=3D"di=
scussion-id-123085ab-68c9-8047-839f-001cdbef62ef notion-enable-hover" data-=
token-index=3D"9">publisher</span>s. It=E2=80=99s about <a class=
=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
hiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrej9SlMV8kJVDNE=
9MwRcdxwI=3D" rel=3D"noopener noreferrer" data-token-index=3D"11" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-b=
lock-id--8637978">Google placing ads on policy-violating sites and not tell=
ing advertisers</span></a>. It=E2=80=99s about <a class=3D"notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQ=
nJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrenz-LiFIC9CaAxvnAu8cByw=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"13" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;"><span class=3D"link-annotation-unknown-block-id--1173184944">=
putting innocent people at risk</span></a> by not enforcing policies. <br><=
br>The strategy is paying off. This week, <a class=3D"notion-link-token not=
ion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmn=
vPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrehrN1EMD3D_BPv1lPPapLD0=3D" rel=3D"noope=
ner noreferrer" data-token-index=3D"15" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;"><span class=3D"link-annotation-unknown-block-id--655416952">Google=
announced a change</span></a> to the very same ad placement system <a clas=
s=3D"discussion-id-123085ab-68c9-806a-8093-001cd035af88 notion-link-token n=
otion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJN=
mnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrejxvqf1Dui-43QkOW0OAhkg=3D" rel=3D"noo=
pener noreferrer" data-token-index=3D"17" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5;"><span class=3D"link-annotation-unknown-block-id-1397359751">we s=
pent weeks pressuring them about</span></a>. Adtech companies are <a class=
=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
hiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrepvz1neSIrR9Cp=
lfzMX0km0=3D" rel=3D"noopener noreferrer" data-token-index=3D"19" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-b=
lock-id-1754327499">updating their policies</span></a> after we point out w=
eaknesses. The <a class=3D"notion-link-token notion-focusable-token notion-=
enable-hover" tabindex=3D"0" href=3D"[link removed]
king/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8=
Lu71slCretKlQ62snc-Z7g8zscm5DAo=3D" rel=3D"noopener noreferrer" data-token-=
index=3D"21" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"lin=
k-annotation-unknown-block-id-226624469">United Nations=E2=80=99 push for a=
dtech accountability</span></a> underlines and follows our framework. <br><=
br>We also learned that we live rent-free in<span class=3D"discussion-id-12=
3085ab-68c9-80c4-8124-001c30c0f499 notion-enable-hover" data-token-index=3D=
"23"> Google=E2=80=99s head</span> <span role=3D"img" aria-label=3D"=F0=9F=
=92=81=E2=80=8D=E2=99=80=EF=B8=8F">=F0=9F=92=81=E2=80=8D=E2=99=80=EF=B8=8F<=
/span>, courtesy of some court documents: <!-- --> <!-- notionvc: 8cdf1f18-=
5de2-4309-b3e9-f899f27f793d --><br><!-- notionvc: 3b3e15c4-9c0f-450d-ab59-4=
f43eb386f30 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
onemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPI=
CM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrevQUuyu8pJNbnl-H0iBlnJ4=3D" target=3D"_blan=
k" rel=3D"noopener" data-linktype=3D"default" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5; margin: 0 auto;"><img class=3D"align-center" src=3D"[link removed]
heckmyads.app.neoncrm.com/neon/resource/checkmyads/images/signal-2024-10-17=
-111147_002.jpeg" alt=3D"An internal Google guide with a section on what to=
do " width=3D"550" align=3D"center" style=3D"outline: none; text-decoratio=
n: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bor=
der: none; display: block; margin: 0 auto; float: none; text-align: center;=
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font=
-size: 10pt;"><em>A portion of Google=E2=80=99s 2022 Ad Safety Report Train=
ing from its most recent monopoly trial, mentioning Check My Ads.</em><!-- =
notionvc: ea3b0e26-1629-449a-b0f8-fd3ac540de24 --></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">And all this, <span class=
=3D"notion-enable-hover" data-token-index=3D"1">all this</span>, grew out o=
f a passionate community of people like you who continue to show up and let=
the adtech industry know they=E2=80=99re not getting away with this anymor=
e. Thank you, thank you, thank you for an incredible third birthday. Here=
=E2=80=99s to many more!<!-- notionvc: 396d7e79-664e-4c1a-986f-5c55690f9711=
--><br><!-- notionvc: 3b3e15c4-9c0f-450d-ab59-4f43eb386f30 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, ser=
if; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover" d=
ata-token-index=3D"0">This is an NCIS episode I'd watch</span></span><br><b=
r>Officials from the Department of Justice and the Naval Criminal Investiga=
tive Service are apparently nosing around Google, Integral Ad Science, and =
DoubleVerify, asking ad executives about the multiple brand-safety scandals=
revealed in Adalytics reports, <a class=3D"notion-link-token notion-f=
ocusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM=
_Nj3ow=3D/fDNkJaEFS9I8Lu71slCremisV-QBJW9jEm9vAUUyqUg=3D" rel=3D"noopener n=
oreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;"><span class=3D"link-annotation-unknown-block-id--1878594013">Marketing B=
rew=E2=80=99s Ryan Barwick reported</span></a>. <br><br>They=E2=80=99ve als=
o been asking ad execs about conflicts of interest in brand safety company'=
s business models, so we are thrilled to see that <a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU=
6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreq1iwkCKj97RcORCKy7vLFY=3D" rel=
=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--481537010=
">the dialogue we've started is reaching the right people</span></a>. <br><=
br>The reports, that <a class=3D"notion-link-token notion-focusable-token n=
otion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJa=
EFS9I8Lu71slCrelV5jJeqT5HnQ4uTZYvp4AQ=3D" rel=3D"noopener noreferrer" data-=
token-index=3D"5" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id--1736467374">Google was inadvertently =
collecting data on children</span></a>; that it was <a class=3D"notion-link=
-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLS=
KU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCresv5lkQlRM24qFgo6WxxaeQ=3D" re=
l=3D"noopener noreferrer" data-token-index=3D"7" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-207519455=
3">placing ads on sanctioned sites</span></a>; and that it was putting ads =
on <a class=3D"notion-link-token notion-focusable-token notion-enable-hover=
" tabindex=3D"0" href=3D"[link removed]
ink/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreo1j=
4fi9cNc2kp8nXFdK_XQ=3D" rel=3D"noopener noreferrer" data-token-index=3D"9" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-=
unknown-block-id--340284314">sites that violated its own policies</span></a=
>, highlighted what we=E2=80=99ve long written about. Brand safety tech is =
<a class=3D"notion-link-token notion-focusable-token notion-enable-hover" t=
abindex=3D"0" href=3D"[link removed]
/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCregYchF9=
czcKCmw42PlmqOVI=3D" rel=3D"noopener noreferrer" data-token-index=3D"11" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-un=
known-block-id-661415959">opaque, conflicted, and unregulated</span></a>, p=
ervading the digital ad industry to the detriment of <a class=3D"notion-lin=
k-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"=
[link removed]
SKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreoPRODu2gM_RSWRl9IGvjZ0=3D" r=
el=3D"noopener noreferrer" data-token-index=3D"13" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--620932=
769">brands, publishers, and consumers</span></a>.<!-- notionvc: 109d52c1-2=
7f7-4a5c-9838-2c7cca61d43d --><!-- notionvc: af347e24-8c3d-4cd9-b8a4-d84a22=
4eb04d --><!-- notionvc: f985d10e-e0fa-4dc7-bbfd-3fcbfb497437 --></p></th>=
=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">Claire Atkin, eternal friend of the pod<!-- notionvc: 9932c9a9-39f7-=
46b3-976f-d8a54448f7a3 --> <!-- notionvc: f99fe818-e571-4e4b-9609-8b4a62ef1=
7b0 --> </span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;">Claire popped up on Luke Szkudlarek=E2=80=99s <a cla=
ss=3D"notion-link-token notion-focusable-token notion-enable-hover" tabinde=
x=3D"0" href=3D"[link removed]
mhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreltJ0DocXt7In=
qWpwBfC7oU=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-b=
lock-id--1267027071">Fixing the Game podcast</span></a> to talk about progr=
ammatic ad fraud, Google=E2=80=99s role in it, and how the heck Check My Ad=
s grew from two people to hundreds, thousands, tens of thousands of people =
who want to want to make the internet a better place. <br><br>=E2=80=9CWhen=
you start to ask questions about things that really matter, people will co=
me out of the woodwork and help,=E2=80=9D Claire told Luke. <br><br>And she=
's right! Thank you all, again, for being here, for signing up, for showing=
up, for taking the 5 seconds to click open on an email, and for continuing=
to work together to fix the internet.<!-- notionvc: 1a51d5ce-f586-4174-98f=
4-4146915fdd41 --><!-- notionvc: 9c297662-5d09-4dc7-aaf4-4cef0b9cccdd --></=
p> <p style=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30=
px 0px 20px; max-width: 480px; margin: auto;">Forward<a title=3D"!" href=3D=
"[link removed]
LSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrend4QEUkejX0ztjTs9eMOMQ=3D" =
target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;">!</a><!-- notionvc: 15a04257-d51f-4da4-8d7c-97dac40adad2 --><br><!-- no=
tionvc: 1377e1f3-8ac1-4a78-a440-b3c2fe0892c2 --></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJ=
NmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreptapZoqbBWRUlMffmpnYbM=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJN=
mnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCremm8loa_X5xh6z4G_EyySCs=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJN=
mnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCregPVRSSYfflK_iwwipzQw_Y=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJN=
mnvPICM_Nj3ow=3D/mBGHwPhtJrFRcNMQ5t9wt0OqDYEZnfPTfD3cQDUx28k=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJN=
mnvPICM_Nj3ow=3D/mBGHwPhtJrFRcNMQ5t9wt4MmGtixuJRTEMvZIBI4FYY=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
</tr>=20
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</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/mBGHw=
PhtJrFRcNMQ5t9wtwivnSqBXfMzTuxrkOlOBAQ=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
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</table> </td>=20
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</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
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<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=1471d4a7ca04da7055325352ffd4bbf31m034341=
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------=_Part_55088885_1310659252.1729272290837--
If you're having trouble viewing this email, you can see it online, [link removed].
October 18, 2024
Happy 3rd birthday to us!
In October 2021, Claire and Nandini launched Check My Ads with one goal: to rip the heart out of the disinformation economy.
What followed was the building of a community around campaigns to protect democracy by defunding insurrectionists. We pressured Magnite to follow its own policies when it came to Fox News. Advertisers dropped Steve Bannon after we showed them where their money was going.
But individual misinformation sites are the symptom, and we need to treat the disease: an adtech industry with no oversight or transparency.
So we adapted. We grew. It’s no longer about just one site, it’s about the entire ecosystem making misinformation and scams profitable, while stealing from actual journalism and real publishers. It’s about Google placing ads on policy-violating sites and not telling advertisers. It’s about putting innocent people at risk by not enforcing policies.
The strategy is paying off. This week, Google announced a change to the very same ad placement system we spent weeks pressuring them about. Adtech companies are updating their policies after we point out weaknesses. The United Nations’ push for adtech accountability underlines and follows our framework.
We also learned that we live rent-free in Google’s head 💁♀️, courtesy of some court documents:
A portion of Google’s 2022 Ad Safety Report Training from its most recent monopoly trial, mentioning Check My Ads.
And all this, all this, grew out of a passionate community of people like you who continue to show up and let the adtech industry know they’re not getting away with this anymore. Thank you, thank you, thank you for an incredible third birthday. Here’s to many more!
This is an NCIS episode I'd watch
Officials from the Department of Justice and the Naval Criminal Investigative Service are apparently nosing around Google, Integral Ad Science, and DoubleVerify, asking ad executives about the multiple brand-safety scandals revealed in Adalytics reports, Marketing Brew’s Ryan Barwick reported.
They’ve also been asking ad execs about conflicts of interest in brand safety company's business models, so we are thrilled to see that the dialogue we've started is reaching the right people.
The reports, that Google was inadvertently collecting data on children; that it was placing ads on sanctioned sites; and that it was putting ads on sites that violated its own policies, highlighted what we’ve long written about. Brand safety tech is opaque, conflicted, and unregulated, pervading the digital ad industry to the detriment of brands, publishers, and consumers.
Claire Atkin, eternal friend of the pod
Claire popped up on Luke Szkudlarek’s Fixing the Game podcast to talk about programmatic ad fraud, Google’s role in it, and how the heck Check My Ads grew from two people to hundreds, thousands, tens of thousands of people who want to want to make the internet a better place.
“When you start to ask questions about things that really matter, people will come out of the woodwork and help,” Claire told Luke.
And she's right! Thank you all, again, for being here, for signing up, for showing up, for taking the 5 seconds to click open on an email, and for continuing to work together to fix the internet.
Forward!
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj=
3ow=3D.
October 18, 2024=20
Happy 3rd birthday to us!
In October 2021, Claire and Nandini launched Check My Ads with one goal: to=
rip the heart out of the disinformation economy.=20
What followed was the building of a community around campaigns to protect d=
emocracy by defunding insurrectionists. We pressured Magnite to follow its =
own policies when it came to Fox News. Advertisers dropped Steve Bannon aft=
er we showed them where their money was going.=20
But individual misinformation sites are the symptom, and we need to treat t=
he disease: an adtech industry with no oversight or transparency.=20
So we adapted. We grew. It=E2=80=99s no longer about just one site, it=E2=
=80=99s about the entire ecosystem making misinformation and scams profitab=
le, while stealing from actual journalism and real publishers. It=E2=80=99s=
about Google placing ads on policy-violating sites and not telling adverti=
sers. It=E2=80=99s about putting innocent people at risk by not enforcing p=
olicies.=20
The strategy is paying off. This week, Google announced a change to the ver=
y same ad placement system we spent weeks pressuring them about. Adtech com=
panies are updating their policies after we point out weaknesses. The Unite=
d Nations=E2=80=99 push for adtech accountability underlines and follows ou=
r framework.=20
We also learned that we live rent-free in Google=E2=80=99s head =F0=9F=92=
=81=E2=80=8D=E2=99=80=EF=B8=8F, courtesy of some court documents: =20
A portion of Google=E2=80=99s 2022 Ad Safety Report Training from its most =
recent monopoly trial, mentioning Check My Ads.
And all this, all this, grew out of a passionate community of people like y=
ou who continue to show up and let the adtech industry know they=E2=80=99re=
not getting away with this anymore. Thank you, thank you, thank you for an=
incredible third birthday. Here=E2=80=99s to many more!
=20
This is an NCIS episode I'd watch
Officials from the Department of Justice and the Naval Criminal Investigati=
ve Service are apparently nosing around Google, Integral Ad Science, and Do=
ubleVerify, asking ad executives about the multiple brand-safety scandals r=
evealed in Adalytics reports, Marketing Brew=E2=80=99s Ryan Barwick reporte=
d.=20
They=E2=80=99ve also been asking ad execs about conflicts of interest in br=
and safety company's business models, so we are thrilled to see that the di=
alogue we've started is reaching the right people.=20
The reports, that Google was inadvertently collecting data on children; tha=
t it was placing ads on sanctioned sites; and that it was putting ads on si=
tes that violated its own policies, highlighted what we=E2=80=99ve long wri=
tten about. Brand safety tech is opaque, conflicted, and unregulated, perva=
ding the digital ad industry to the detriment of brands, publishers, and co=
nsumers.
=20
Claire Atkin, eternal friend of the pod =20
Claire popped up on Luke Szkudlarek=E2=80=99s Fixing the Game podcast to ta=
lk about programmatic ad fraud, Google=E2=80=99s role in it, and how the he=
ck Check My Ads grew from two people to hundreds, thousands, tens of thousa=
nds of people who want to want to make the internet a better place.=20
=E2=80=9CWhen you start to ask questions about things that really matter, p=
eople will come out of the woodwork and help,=E2=80=9D Claire told Luke.=20
And she's right! Thank you all, again, for being here, for signing up, for =
showing up, for taking the 5 seconds to click open on an email, and for con=
tinuing to work together to fix the internet.
Forward!
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
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table.menu.small-vertical td,
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table.menu.vertical td,
table.menu.vertical th {
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width: auto !important;
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table.button.small-expand,
table.button.small-expanded {
width: 100% !important;
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table.button.small-expanded table,
table.button.small-expand table {
width: 100%;
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table.button.small-expanded table a,
table.button.small-expand table a {
text-align: center !important;
width: 100% !important;
padding-left: 0 !important;
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table.button.small-expand center,
table.button.small-expanded center {
min-width: 0;
}
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height: 1px !important;
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}
</style> <!--[if gte mso 9]>
<style type=3D"text/css">
li {
text-indent: -1em; /* Normalise space between bullets and text =
*/
}
</style>
<![endif]-->=20
</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; width: 100%;">
<!--[if !gte mso 9]><!----><span style=3D"display:none !important; font-s=
ize:0px; line-height:0px; max-height:0px; max-width:0px; opacity:0; overflo=
w:hidden; visibility:hidden; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START-=
--->Your weekly Check My Ads community email!<!--NEONCRM-PREVIEW-TEXT-END--=
---></span><!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #F8F5EE; background-image: url(''); ba=
ckground-position: center center; background-repeat: no-repeat; background-=
size: cover; height: 100%; width: 100%; color: #3c4144; font-family: Roboto=
,Arial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Robo=
to,Arial,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line-he=
ight: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: center;=
border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; width: 600px; =
margin: 0 auto; Margin: 0 auto; text-align: inherit;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; width=
: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-hei=
ght: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
S3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrehLXkMJw6dnCEXQr6acxlzY=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
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</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only14" style=3D"border-spa=
cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #F8F5EE; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"A blu=
e and red logo of dominoes falling with the text Check My Ads" width=3D"146=
" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inter=
polation-mode: bicubic; max-width: 100%; clear: both; display: block; margi=
n: 0 auto; float: none; text-align: center; height: auto; Margin: 12px auto=
;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>O=
ctober 18, 2024 </strong></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding-to=
p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
max-width: 480px; margin: 20px auto 0px; text-align: center;"><span style=
=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-en=
able-hover" data-token-index=3D"0">Happy 3rd birthday to us!<!-- notionvc: =
6d20a699-1978-4698-9ec4-848db1032c98 --></span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">In October 2021, Claire and Na=
ndini launched Check My Ads with one goal: <a class=3D"notion-link-tok=
en notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6m=
QnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrerZyIa4dZU6vYjambImGLJU=3D" rel=3D=
"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;"><span class=3D"link-annotation-unknown-block-id-823706287">to=
rip the heart out of the disinformation economy</span></a>. <br><br>What f=
ollowed was the building of a community around <a class=3D"notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQ=
nJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrekES7w_rhsoO-ZsSAMdVi9c=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"3" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;"><span class=3D"link-annotation-unknown-block-id-1704690813">ca=
mpaigns to protect democracy by defunding insurrectionists</span></a>. We <=
a class=3D"notion-link-token notion-focusable-token notion-enable-hover" ta=
bindex=3D"0" href=3D"[link removed]
bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrekH-UMtT=
IAr7lLf_60W4kBU=3D" rel=3D"noopener noreferrer" data-token-index=3D"5" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkn=
own-block-id--631979591">pressured Magnite to follow its own policies</span=
></a> when it came to Fox News. <a class=3D"notion-link-token notion-focusa=
ble-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3o=
w=3D/fDNkJaEFS9I8Lu71slCreu-JTZxi_fw_dPcOk9cRhuI=3D" rel=3D"noopener norefe=
rrer" data-token-index=3D"7" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><s=
pan class=3D"link-annotation-unknown-block-id--957086838">Advertisers dropp=
ed Steve Bannon</span></a> after we showed them where their money was going=
. <br><br>But individual misinformation sites are the symptom, and we need =
to treat the disease: an adtech industry with no oversight or transparency.=
<br><br>So we adapted. We grew. It=E2=80=99s no longer about just one site=
, it=E2=80=99s about the entire ecosystem making misinformation and scams p=
rofitable, while stealing from actual journalism and real <span class=3D"di=
scussion-id-123085ab-68c9-8047-839f-001cdbef62ef notion-enable-hover" data-=
token-index=3D"9">publisher</span>s. It=E2=80=99s about <a class=
=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
hiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrej9SlMV8kJVDNE=
9MwRcdxwI=3D" rel=3D"noopener noreferrer" data-token-index=3D"11" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-b=
lock-id--8637978">Google placing ads on policy-violating sites and not tell=
ing advertisers</span></a>. It=E2=80=99s about <a class=3D"notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQ=
nJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrenz-LiFIC9CaAxvnAu8cByw=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"13" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;"><span class=3D"link-annotation-unknown-block-id--1173184944">=
putting innocent people at risk</span></a> by not enforcing policies. <br><=
br>The strategy is paying off. This week, <a class=3D"notion-link-token not=
ion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmn=
vPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrehrN1EMD3D_BPv1lPPapLD0=3D" rel=3D"noope=
ner noreferrer" data-token-index=3D"15" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;"><span class=3D"link-annotation-unknown-block-id--655416952">Google=
announced a change</span></a> to the very same ad placement system <a clas=
s=3D"discussion-id-123085ab-68c9-806a-8093-001cd035af88 notion-link-token n=
otion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJN=
mnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrejxvqf1Dui-43QkOW0OAhkg=3D" rel=3D"noo=
pener noreferrer" data-token-index=3D"17" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5;"><span class=3D"link-annotation-unknown-block-id-1397359751">we s=
pent weeks pressuring them about</span></a>. Adtech companies are <a class=
=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
hiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrepvz1neSIrR9Cp=
lfzMX0km0=3D" rel=3D"noopener noreferrer" data-token-index=3D"19" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-b=
lock-id-1754327499">updating their policies</span></a> after we point out w=
eaknesses. The <a class=3D"notion-link-token notion-focusable-token notion-=
enable-hover" tabindex=3D"0" href=3D"[link removed]
king/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8=
Lu71slCretKlQ62snc-Z7g8zscm5DAo=3D" rel=3D"noopener noreferrer" data-token-=
index=3D"21" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"lin=
k-annotation-unknown-block-id-226624469">United Nations=E2=80=99 push for a=
dtech accountability</span></a> underlines and follows our framework. <br><=
br>We also learned that we live rent-free in<span class=3D"discussion-id-12=
3085ab-68c9-80c4-8124-001c30c0f499 notion-enable-hover" data-token-index=3D=
"23"> Google=E2=80=99s head</span> <span role=3D"img" aria-label=3D"=F0=9F=
=92=81=E2=80=8D=E2=99=80=EF=B8=8F">=F0=9F=92=81=E2=80=8D=E2=99=80=EF=B8=8F<=
/span>, courtesy of some court documents: <!-- --> <!-- notionvc: 8cdf1f18-=
5de2-4309-b3e9-f899f27f793d --><br><!-- notionvc: 3b3e15c4-9c0f-450d-ab59-4=
f43eb386f30 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
onemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPI=
CM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrevQUuyu8pJNbnl-H0iBlnJ4=3D" target=3D"_blan=
k" rel=3D"noopener" data-linktype=3D"default" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5; margin: 0 auto;"><img class=3D"align-center" src=3D"[link removed]
heckmyads.app.neoncrm.com/neon/resource/checkmyads/images/signal-2024-10-17=
-111147_002.jpeg" alt=3D"An internal Google guide with a section on what to=
do " width=3D"550" align=3D"center" style=3D"outline: none; text-decoratio=
n: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bor=
der: none; display: block; margin: 0 auto; float: none; text-align: center;=
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font=
-size: 10pt;"><em>A portion of Google=E2=80=99s 2022 Ad Safety Report Train=
ing from its most recent monopoly trial, mentioning Check My Ads.</em><!-- =
notionvc: ea3b0e26-1629-449a-b0f8-fd3ac540de24 --></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">And all this, <span class=
=3D"notion-enable-hover" data-token-index=3D"1">all this</span>, grew out o=
f a passionate community of people like you who continue to show up and let=
the adtech industry know they=E2=80=99re not getting away with this anymor=
e. Thank you, thank you, thank you for an incredible third birthday. Here=
=E2=80=99s to many more!<!-- notionvc: 396d7e79-664e-4c1a-986f-5c55690f9711=
--><br><!-- notionvc: 3b3e15c4-9c0f-450d-ab59-4f43eb386f30 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, ser=
if; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover" d=
ata-token-index=3D"0">This is an NCIS episode I'd watch</span></span><br><b=
r>Officials from the Department of Justice and the Naval Criminal Investiga=
tive Service are apparently nosing around Google, Integral Ad Science, and =
DoubleVerify, asking ad executives about the multiple brand-safety scandals=
revealed in Adalytics reports, <a class=3D"notion-link-token notion-f=
ocusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM=
_Nj3ow=3D/fDNkJaEFS9I8Lu71slCremisV-QBJW9jEm9vAUUyqUg=3D" rel=3D"noopener n=
oreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;"><span class=3D"link-annotation-unknown-block-id--1878594013">Marketing B=
rew=E2=80=99s Ryan Barwick reported</span></a>. <br><br>They=E2=80=99ve als=
o been asking ad execs about conflicts of interest in brand safety company'=
s business models, so we are thrilled to see that <a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU=
6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreq1iwkCKj97RcORCKy7vLFY=3D" rel=
=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--481537010=
">the dialogue we've started is reaching the right people</span></a>. <br><=
br>The reports, that <a class=3D"notion-link-token notion-focusable-token n=
otion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJa=
EFS9I8Lu71slCrelV5jJeqT5HnQ4uTZYvp4AQ=3D" rel=3D"noopener noreferrer" data-=
token-index=3D"5" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id--1736467374">Google was inadvertently =
collecting data on children</span></a>; that it was <a class=3D"notion-link=
-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLS=
KU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCresv5lkQlRM24qFgo6WxxaeQ=3D" re=
l=3D"noopener noreferrer" data-token-index=3D"7" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-207519455=
3">placing ads on sanctioned sites</span></a>; and that it was putting ads =
on <a class=3D"notion-link-token notion-focusable-token notion-enable-hover=
" tabindex=3D"0" href=3D"[link removed]
ink/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreo1j=
4fi9cNc2kp8nXFdK_XQ=3D" rel=3D"noopener noreferrer" data-token-index=3D"9" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-=
unknown-block-id--340284314">sites that violated its own policies</span></a=
>, highlighted what we=E2=80=99ve long written about. Brand safety tech is =
<a class=3D"notion-link-token notion-focusable-token notion-enable-hover" t=
abindex=3D"0" href=3D"[link removed]
/bKXOsmhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCregYchF9=
czcKCmw42PlmqOVI=3D" rel=3D"noopener noreferrer" data-token-index=3D"11" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-un=
known-block-id-661415959">opaque, conflicted, and unregulated</span></a>, p=
ervading the digital ad industry to the detriment of <a class=3D"notion-lin=
k-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"=
[link removed]
SKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreoPRODu2gM_RSWRl9IGvjZ0=3D" r=
el=3D"noopener noreferrer" data-token-index=3D"13" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--620932=
769">brands, publishers, and consumers</span></a>.<!-- notionvc: 109d52c1-2=
7f7-4a5c-9838-2c7cca61d43d --><!-- notionvc: af347e24-8c3d-4cd9-b8a4-d84a22=
4eb04d --><!-- notionvc: f985d10e-e0fa-4dc7-bbfd-3fcbfb497437 --></p></th>=
=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">Claire Atkin, eternal friend of the pod<!-- notionvc: 9932c9a9-39f7-=
46b3-976f-d8a54448f7a3 --> <!-- notionvc: f99fe818-e571-4e4b-9609-8b4a62ef1=
7b0 --> </span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;">Claire popped up on Luke Szkudlarek=E2=80=99s <a cla=
ss=3D"notion-link-token notion-focusable-token notion-enable-hover" tabinde=
x=3D"0" href=3D"[link removed]
mhiaL624VYBS3chLSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreltJ0DocXt7In=
qWpwBfC7oU=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-b=
lock-id--1267027071">Fixing the Game podcast</span></a> to talk about progr=
ammatic ad fraud, Google=E2=80=99s role in it, and how the heck Check My Ad=
s grew from two people to hundreds, thousands, tens of thousands of people =
who want to want to make the internet a better place. <br><br>=E2=80=9CWhen=
you start to ask questions about things that really matter, people will co=
me out of the woodwork and help,=E2=80=9D Claire told Luke. <br><br>And she=
's right! Thank you all, again, for being here, for signing up, for showing=
up, for taking the 5 seconds to click open on an email, and for continuing=
to work together to fix the internet.<!-- notionvc: 1a51d5ce-f586-4174-98f=
4-4146915fdd41 --><!-- notionvc: 9c297662-5d09-4dc7-aaf4-4cef0b9cccdd --></=
p> <p style=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30=
px 0px 20px; max-width: 480px; margin: auto;">Forward<a title=3D"!" href=3D=
"[link removed]
LSKU6mQnJNmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCrend4QEUkejX0ztjTs9eMOMQ=3D" =
target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;">!</a><!-- notionvc: 15a04257-d51f-4da4-8d7c-97dac40adad2 --><br><!-- no=
tionvc: 1377e1f3-8ac1-4a78-a440-b3c2fe0892c2 --></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/bKXOsmhiaL624VYBS3chLSKU6mQnJ=
NmnvPICM_Nj3ow=3D/fDNkJaEFS9I8Lu71slCreptapZoqbBWRUlMffmpnYbM=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
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If you're having trouble viewing this email, you can see it online, [link removed].
October 18, 2024
Happy 3rd birthday to us!
In October 2021, Claire and Nandini launched Check My Ads with one goal: to rip the heart out of the disinformation economy.
What followed was the building of a community around campaigns to protect democracy by defunding insurrectionists. We pressured Magnite to follow its own policies when it came to Fox News. Advertisers dropped Steve Bannon after we showed them where their money was going.
But individual misinformation sites are the symptom, and we need to treat the disease: an adtech industry with no oversight or transparency.
So we adapted. We grew. It’s no longer about just one site, it’s about the entire ecosystem making misinformation and scams profitable, while stealing from actual journalism and real publishers. It’s about Google placing ads on policy-violating sites and not telling advertisers. It’s about putting innocent people at risk by not enforcing policies.
The strategy is paying off. This week, Google announced a change to the very same ad placement system we spent weeks pressuring them about. Adtech companies are updating their policies after we point out weaknesses. The United Nations’ push for adtech accountability underlines and follows our framework.
We also learned that we live rent-free in Google’s head 💁♀️, courtesy of some court documents:
A portion of Google’s 2022 Ad Safety Report Training from its most recent monopoly trial, mentioning Check My Ads.
And all this, all this, grew out of a passionate community of people like you who continue to show up and let the adtech industry know they’re not getting away with this anymore. Thank you, thank you, thank you for an incredible third birthday. Here’s to many more!
This is an NCIS episode I'd watch
Officials from the Department of Justice and the Naval Criminal Investigative Service are apparently nosing around Google, Integral Ad Science, and DoubleVerify, asking ad executives about the multiple brand-safety scandals revealed in Adalytics reports, Marketing Brew’s Ryan Barwick reported.
They’ve also been asking ad execs about conflicts of interest in brand safety company's business models, so we are thrilled to see that the dialogue we've started is reaching the right people.
The reports, that Google was inadvertently collecting data on children; that it was placing ads on sanctioned sites; and that it was putting ads on sites that violated its own policies, highlighted what we’ve long written about. Brand safety tech is opaque, conflicted, and unregulated, pervading the digital ad industry to the detriment of brands, publishers, and consumers.
Claire Atkin, eternal friend of the pod
Claire popped up on Luke Szkudlarek’s Fixing the Game podcast to talk about programmatic ad fraud, Google’s role in it, and how the heck Check My Ads grew from two people to hundreds, thousands, tens of thousands of people who want to want to make the internet a better place.
“When you start to ask questions about things that really matter, people will come out of the woodwork and help,” Claire told Luke.
And she's right! Thank you all, again, for being here, for signing up, for showing up, for taking the 5 seconds to click open on an email, and for continuing to work together to fix the internet.
Forward!
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