Hey.

I’m going to be honest, John, I’ve been having trouble sleeping. I’m sipping on a cup of coffee before my next meeting of the day, and boy, these numbers are not looking good…

Just hours away implies a handful of hours, 10 max, but per Jira, this email is set to send at 12:00 p.m., which would make the deadline 12 hours away. I’d recommend changing this to: Our next fundraising deadline is less than 12 hours away , and we’re about $13,406 behind where we need to be. My team is leaving no stone unturned to hit this deadline, but without a surge of support, we will fall short.

That’s why I’m asking: Will you pitch in a split donation today so we can reach our goal? I know we have what it takes to win this race and continue defending our Montana way of life, but only if you chip in today.

Falling behind now would be disastrous. It would mean so much to earn your support—right when we need it the most.

Thank you,

Jon