John, I needed to make sure you saw my email from this morning.

To make a long story short, I gave my team the green light to launch our ad buy a bit earlier than we planned, even though the money wasn’t in our budget.

It was a risky decision, but with only 22 days left until the election, and voters already casting ballots all across VA-01, having our ad live is essential to fighting back against attacks from our opponent.

I made this decision, because I’m confident that supporters like you will step up to help us close the budget gap — just like you’ve stepped up to help us meet goals from the beginning of this campaign, to the primary, to today. But right now, we’re not quite on track to hit our goal.

Can I count on you to rush a gift of $10 or more before midnight to help keep our ads on the air?

Thank you,

Leslie

Forwarded Message from Leslie Mehta

John, I just took a big risk.

This morning, I authorized launching our TV ad buy earlier than we initially planned, even though the money wasn’t in our budget. My finance director wasn’t exactly thrilled with the idea at first, but he came around once I explained why. Let me fill you in:

We’re officially only 22 days away from Election day and with early voting already in full swing, we’re running out of time to reach voters and ensure our message is being heard across the district. Right now it’s critical that we get our ads on the air as much as possible — because having these ads up and running is the best way to counter attacks on our campaign.

But now, we’re facing a $15,000 budget gap that we have to make up to keep these ads live. We absolutely cannot afford to fall further behind right now, but I told my finance director that I trust top supporters like you to have my back.

So please, can you chip in $10 or whatever you can spare right now to help us keep our ads on the air and reach voters for these final few weeks?

Thank you for being part of the #MehtaVerse, John.

— Leslie