Dear fellow MoveOn member,

The New York Times is reporting that Kamala Harris and Donald Trump are
TIED in every single swing state. Pennsylvania, Georgia, North Carolina,
Michigan, Arizona, Nevada—all of them are within the margin of error.^1

It's clear that this election will come down to a handful of voters in a
few key states.

The good news is that MoveOn has a plan that works to reach left-leaning
voters who don't always vote and get them to the polls. It's a proven,
incredibly effective tactic called "community vote tripling." And it's up
to five times more effective than other methods for getting voters to the
polls. FIVE TIMES!^2

Normally, if a get-out-the-vote method is just 150% or 200% more
effective, it's a big deal. But when something is 500% more effective?
That's a breakthrough!

Take a look at this chart:

[ [link removed] ][IMG]

But here's the challenge: Like all get-out-the-vote efforts, MoveOn's
program is expensive and resource-intensive.

I'll explain how MoveOn's approach works and why it's so crucial below.
But first, I have an urgent request:

[ [link removed] ]With only 23 days left, please rush an emergency $9
donation to MoveOn. Your gift will be put to work reaching voters in key
battleground states and help tip the balance.

Here's more about how MoveOn's community vote tripling program to get out
the vote works:

There are millions of voters who we know are on our side but who vote only
occasionally. And reaching many of these voters is extremely difficult.

(Maybe you know some people who could use a reminder to vote? If so,
please pick up your phone and text them right now!)

Many folks aren't home when a canvasser knocks on their door; others
screen their phone calls. Some throw election mailers out with junk mail,
and many don't respond to text messages from strangers.

Often, these are young people. Or people who are just plain busy—think
about the millions who work two jobs, as well as all of the caregivers you
know.

In a randomized controlled trial in Georgia in 2022, almost 25% of people
reached by vote tripling had previously been unreachable after seven
attempts: calling, knocking on their door, texting, you name it—without
any reply at all.^3

But with the help of community vote tripling, thousands of these voters
received personal reminders to vote! And it worked where every other
method failed!^4

The idea is deceptively simple: In progressive areas of key states,
volunteers ask people who are ready to vote—or have already voted—to reach
out to three friends or family members and remind them to vote too. And it
works!

Think about it: If a friend or family member texts you to say, "I voted,
can you do the same?"—that's a message you pay attention to. That's
personal. It's the kind of outreach that breaks through the noise, the
lies, and the chaos of Trump's campaign.

And this year, MoveOn's crack team of data scientists spent months
building tools that can not only identify the specific areas in swing
states with the highest concentrations of these voters, they can also tell
volunteers exactly which high-trafficked areas to set up in to have the
most impact!

That's how this approach maximizes the value of our volunteers' efforts
and reaches certain voters who would otherwise slip through the cracks
completely.

This election will be decided by a razor-thin margin. And the people
MoveOn reaches with its site-based vote tripling efforts could tip the
balance.

MoveOn's tactic is as much as 500% more effective at turning out voters
than traditional methods. And it can reach key swing-state voters who
simply cannot be reached any other way.

[ [link removed] ]Please: Click here to chip in $9, or whatever you can
afford, to support MoveOn's get-out-the-vote efforts in key swing states.

You may also be wondering if this work is really needed. And the answer is
YES!

I've been in politics for more than 50 years now. And what I've seen is
that, by and large, Democrats win elections when we do a better job at
turning out our infrequent voters—like we did in 2020, when we had the
highest voter turnout since the year 1900.^5

Conversely, Democrats tend to lose when we do a worse job organizing—like
in 2016, when voter turnout was at a 20-year low.^6

Another reason we need this now, I believe, is more specific to this
election: Trump's calculated chaos.

When Trump lies through his teeth about hurricane response—to the point
that Republican governors correct him—backs out of his "60 Minutes"
interview, refuses to do a second debate, vilifies immigrant communities,
and espouses racist, antisemitic, and hateful ideas and policies, it's all
part of a concerted strategy to get the infrequent voters whom Democrats
need to turn out to keep tuning out.

And if infrequent voters sit this election out, Trump wins.

The reality is that almost everyone in America knows Trump by now. Nearly
everyone has made up their minds about him. Recent polls have found that
nearly 90% of voters say they do not need to learn more about Trump to
decide their vote.^7

But many of these infrequent voters still say that they need to know more
about Vice President Harris—or they remain undecided about her. And by
dominating the airwaves nonstop, Trump ensures that voters aren't hearing
about Vice President Harris.

Trump knows that when he sucks all the media oxygen out of the air, so
that Vice President Harris has fewer opportunities to define herself
positively, voters become overwhelmed by the chaos and tune out politics
altogether. And he hopes that this will lower voter turnout and increase
his chances.

Breaking through Trump's cacophony is a difficult challenge. But most
people do trust their friends and family. And if they hear that those
people are voting for Harris—and get a reminder to vote from someone they
trust, it can make the critical difference. Which is why I believe that
MoveOn's effort is so crucial.

[ [link removed] ]MoveOn's get-out-the-vote program is up to 500% more effective at
turning out voters than other programs that rely on traditional methods,
like phone-banking. And it cuts through the noise. But it can't succeed
without your support. Please chip in $9 now.

I don't know about you, but I don't want to wake up the day after the
election and wish I'd done more. I'm doing everything I can to elect Vice
President Harris, and I hope you will do everything you can too, including
volunteering if you can and supporting MoveOn's critical vote tripling
efforts in key swing states.

The finish line is now in sight. We have just 23 days to go.

In this final stretch, let's cut through the chaos of this election, do
everything we can to reach the voters who will decide the election, and
ensure that Trump's extremism is defeated.

Thanks for all you do.

–Robert Reich

Sources:

1. "Election 2024 Polls: Harris vs. Trump," The New York Times, accessed
October 11, 2024
[link removed]

2. "Our tactics," Vote Rev, accessed October 11, 2024
[link removed]

3. Ibid.

4. Ibid.

5. "1. Voter turnout, 2018-2022," Pew Research Center, July 12, 2023
[link removed]

6. "Voter turnout at 20-year low in 2016," CNN, November 30, 2016
[link removed]

7. "Cross-Tabs: September 2024 Times/Siena Poll of the Likely Electorate,"
The New York Times, September 19, 2024
[link removed]


Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.

Will you donate to power MoveOn's election plan, stop Trump, and ensure
Project 2025 is never enacted? 



[ [link removed] ]Yes, I'll chip in.





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